HomeBusiness10 Fb Traits That You Want To Know in 2022

10 Fb Traits That You Want To Know in 2022 [Infographic]

As one of many greatest—if not the most important—social media promoting platforms, there’s so much to maintain up with Fb if companies need to absolutely leverage all the pieces it has to supply.

What’s trending on Fb? What are a few of the rising traits on there and extra importantly, what's exhibiting potential as the highest Fb traits in 2022?

Should you’re searching for the solutions to those questions, you’ve come to the correct place. On this article, we’ve compiled a few of the hottest Fb traits. Learn on to search out out what’s trending on Fb now and within the months to come back in 2022.

1. Fb Dwell Again in Favor

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One of many greatest Fb traits in 2022 will doubtless be the continued recognition of Fb Dwell.

In 2020, as governments throughout the globe imposed lockdowns in an effort to curb the unfold of the coronavirus, shoppers had been turning to Fb Dwell for his or her dose of social contact. 

Studies present there was a 26.9 % year-over-year improve in Fb Dwell utilization in Q2 2020 and a whopping 126 % improve in 4 quick months.

To date, all indicators level to the platform persevering with to be amongst shoppers’ high decisions for watching reside content material in 2022. In keeping with the most recent knowledge, 42.6 % of US adults use Fb Dwell to view reside movies, making it the second-most standard livestreaming vacation spot, after YouTube (eMarketer, 2021). 

As a marketer, it’s clear that the advantages of utilizing Fb Dwell to remain involved together with your clients are far-ranging. Extra manufacturers may also be anticipated to leap on this Fb development and undertake this platform in 2022.

2. The AR Ecosystem on Fb

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With the quickly rising Augmented Actuality (AR) and Digital Actuality (VR) market measurement set to hit $296.9 billion in 2024, that is one expertise that has the potential to dramatically affect the path of Fb traits. 

Because it stands, Fb’s Spark AR studio is proving to be immensely standard amongst its customers. So far, greater than 600,000 creators from as many as 190 nations have used it to create and publish over 2 million AR results on Fb and Instagram (TechCrunch, 2021).

That’s not all. With plans to broaden it to Fb Messenger, customers will quickly discover extra use for it. Doing this can enable name contributors to take pleasure in shared AR results and even play video video games throughout an ongoing name.

Given how shortly customers have adopted it and its swift rise in recognition, that is doubtless going to be one of many hottest Fb traits in 2022.

3. Fb Video Advertising To Develop

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Movies have lengthy been established as shoppers’ favourite kind of content material to see on social media. It ought to come as no shock then that amid rising video demand, Fb movies will proceed to function amongst manufacturers’ high advertising and marketing methods.

Already, the most recent Fb traits present growing video content material being revealed on the platform. The general share of video content material in Q3 2020 rose 2.6 % from the earlier 12 months to twenty-eight.8 % (Socialbakers, 2020). 

In actual fact, after photos, which kind 70 % of all Fb content material, movies have turn into the second hottest kind of publish on the platform. They at present make up 17 % of all content material on Fb, beating hyperlinks and standing updates.

If that is among the many Fb traits you’re desirous about leaping on, then maintain this in thoughts: out of all video lengths, these between 65 seconds and 5 minutes carry out one of the best.

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There’s no denying the ability of frequent pursuits to attach and unite strangers from all walks of life and from all around the globe. 

Fb teams are clear proof of this. Each month, there are greater than 1.8 billion folks worldwide utilizing Fb teams, that are managed by over 70 million admins and moderators (Fb, 2021).

As a model, apart from creating your personal Fb group to speak together with your consumers, it's possible you'll need to contemplate becoming a member of different teams for extra interplay alternatives.

In keeping with analysis, the reciprocal nature of those teams, their unselfish members, and their willingness to assist are components which are driving their recognition.

Somewhat kindness goes a good distance, and with a lot of it in these Fb teams, we are able to actually count on this to be one of many high Fb traits of 2022—and probably even past.

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Of the present and up-and-coming Fb traits, the very fact there’s one associated to the net procuring expertise is hardly shocking. 

For years now, on-line procuring has been half and parcel of a client’s life. The current ecommerce growth from the coronavirus pandemic as brick-and-mortar retailers closed and shoppers spent exponentially extra time at dwelling meant there have been many alternatives to be made by small companies on-line. 

Nicely conscious of this, it didn’t take lengthy for Fb to roll out new instruments. Earlier this 12 months, as on-line procuring surged, it launched Fb Retailers (Fb, 2020). Aimed to “encourage folks to buy and make shopping for and promoting on-line simpler,” Fb Retailers permits retailers to create their very own on-line retailer on the platform to advertise and promote their merchandise. 

With on-line procuring establishing itself because the norm, count on extra companies to leap on Fb Retailers as an added gross sales channel and benefit from its 2.6 billion-strong consumer base.

6. Fb Information Feed Adverts Format Stays King

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As one of many high social media websites for advertising and marketing, it’s essential to know what’s trending on Fb. This doesn’t solely embrace client habits on the platform, but additionally different manufacturers’ promoting techniques.

One of many present Fb traits to count on is companies’ advert methods specializing in the Fb information feed.

The newest knowledge present that in Q3 2020, Fb’s information feed obtained 58.2 % of relative advert spend by companies, greater than its video feeds and instream video (Socialbakers, 2020). 

There’s no query as to why manufacturers are focusing their efforts there. Of the above-mentioned three advert placement sorts on Fb, its information feed has the very best click-through fee (CTR) of 1.82 %. Compared, Fb’s video feeds and instream video’s CTR got here in at 0.85 % and 0.65 % respectively.

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Customers immediately need issues fast and simple, and that features not simply product supply but additionally their communication with companies.

That is precisely the place the chatbot business has thrived and can proceed to take action. The newest statistics present that the chatbot market measurement is forecast to develop from $2.6 billion in 2019 to $9.4 billion by 2024 (Enterprise Insider, 2020). 

Together with it, count on increasingly companies to start out utilizing chatbots—sure, on high of the 40 million which are already on Fb Messenger (ZDNet, 2020).

An astounding 20 billion messages are despatched between shoppers and companies each single month on Messenger, making it one of the standard enterprise communication channels. 

Fb can be continually engaged on bettering the messaging expertise for each companies and shoppers. Its latest options embrace permitting shoppers to make appointments by way of Messenger and companies to arrange lead technology campaigns in Messenger itself. 

With a lot to benefit from, the utilization of chatbots and Fb Messenger itself for enterprise and gross sales will doubtless be one of many high Fb traits in 2022.

8. Extra Help for Small Companies

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Small companies have been among the many hardest hit by the financial downturn triggered by the coronavirus pandemic. 

In keeping with a current survey, almost one in three small and medium companies listed entry to credit score to alleviate money stream as one of many issues they had been having.

So in an effort to assist, Fb introduced earlier this 12 months that it might be offering monetary assist for these retailers. This has come within the type of $100 million value of grants to 30,000 companies worldwide to tide them over this making an attempt interval (Mom.ly, 2020).

Provided that specialists are predicting that the COVID-19 pandemic will final nicely into 2021, we are able to count on Fb to step up once more to offer extra help in a technique or one other to encourage firms to proceed promoting with them to develop their enterprise.

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Consumer-generated content material (UGC) has at all times been one of the efficient and standard types of content material advertising and marketing

For many of this 12 months, recording and manufacturing studios have needed to shut and motion, basically, has been restricted. This has prompted manufacturers to look to alternate options, which led to home-made content material like UGC to additional develop and skyrocket in demand and recognition. 

That is particularly so on Fb. The newest evaluation exhibits that views of movies revealed on the platform that weren't created by manufacturers have been on a rise, greater than doubling from 223 billion views in January 2020 to 495 billion in August 2020 (Digiday, 2020).

Given the advantages of UGC in addition to the continued COVID-19 restrictions, it actually wouldn’t be shocking for UGC to proceed as one of many greatest Fb traits in 2022.

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First launched on Twitter over a decade in the past, hashtags have since transcended platforms and even moved past social media. At present, websites together with Instagram, LinkedIn, and even Fb themselves have carried out its use.

However Fb hasn’t simply stopped at that. Lately, it’s been engaged on increasing its hashtag function to assist customers improve the attain of their content material and encourage extra engagement (Social Media At present, 2020). 

Extra particularly, it’s introducing an inventory of beneficial hashtags primarily based on predictive textual content as hashtag ideas for customers. These will embrace the variety of posts containing the identical hashtag which are at present on Fb. 

As these are nonetheless being examined, it’s doubtless that the elevated concentrate on hashtags is only the start of Fb’s efforts to additional exploit its potential. Trying ahead, there’s a giant probability that hashtags might be one of many fastest-rising Fb traits in 2022.


Generally known as the king of social media, it’s clear that Fb’s reign is right here to remain. As a enterprise, your finest guess could be to leap on these Fb traits and use them to craft your advertising and marketing and promoting technique.

We hope that this checklist of Fb traits can information your social media advertising and marketing efforts going ahead and show you how to develop your online business in 2022 and past.

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Right here’s a abstract of the Fb traits that you must know in 2022:

  1. 42.6 % of US adults use Fb Dwell, the second-most standard video livestream platform.
  2. Greater than 600,000 creators from 190 nations have used Fb’s Spark AR Studio to publish greater than 2 million AR results.
  3. The general share of Fb video content material in Q3 2020 rose by 2.6 % from Q3 2019.
  4. Count on Fb teams to develop in recognition in 2022. Already, there are greater than 1.8 billion folks globally utilizing Fb teams.
  5. With the launch of Fb Retailers and the ecommerce growth, extra shoppers might be procuring on Fb.
  6. In Q3 2020, Fb’s information feed obtained 58.2 % of relative advert spend by companies and had a click-through fee of 1.82 %, larger than video feeds and instream movies.
  7. There are 40 million companies utilizing Fb messenger to speak with shoppers and that is anticipated to proceed.
  8. We may even see extra assist for small companies by Fb on high of the $100 million value of grants it rolled out.
  9. Consumer-generated content material on Fb has grown exponentially this 12 months, greater than doubling from 223 billion views in January 2020 to 495 billion in August 2020.
  10. With continued efforts to use the potential of hashtags, count on its utilization on Fb to rise in 2022.

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