HomeOnline MarketingContent Marketing15 TikTok Concepts to Increase Engagement on Your Movies| Sprout Social

15 TikTok Concepts to Increase Engagement on Your Movies| Sprout Social


If you happen to’ve spent any time scrolling by TikTok, you’re seemingly impressed by the seemingly infinite video concepts manufacturers and content material creators alike are capable of produce. So when you’re hitting a little bit of a lifeless spot in your brainstorming, we’ve put collectively 15 TikTok concepts that may enhance engagement and get your viewers tapping that coronary heart button.

We’ve included an instance for every TikTok video thought so you possibly can see it in motion and discover inspiration for your personal TikTok feed.

Let’s get began.

1. Give quick tutorials

Whereas TikTok has simply elevated the most video size to 10 minutes, nearly all of customers scroll the platform to rapidly digest bite-sized video content material. Brief tutorials are probably the greatest methods to make use of this platform for instructional content material.

Check out this nice instance of a fast, 20-second Microsoft Excel tutorial:

How are you going to emulate this on your personal model?

If you happen to’re a SaaS group, create fast video tutorials showcasing cool shortcuts or good ideas in your device that customers might not find out about. This TikTok video sort can be nice for exhibiting the best way to take advantage of out of your model’s services or products.

Get artistic, and don’t trouble with voiceovers.Let the video do all of the speaking so you possibly can add a catchy sound byte to have interaction your viewers much more.

2. Strive common recipes

One other common TikTok thought revolves round attempting viral recipes. With so many meals content material creators on TikTok, a recipe or meals hack will go viral on the platform and it looks like everybody on and off the app is attempting it.

So why can’t your model? (So long as it’s nonetheless someway related to your general product or advertising and marketing technique, after all.)

Right here’s this nice instance from PureWow, a ladies’s life-style model:

Content material like this is smart for PureWow’s technique, and it’s undoubtedly making us salivate. Hold your eyes peeled for extra TikTok meals traits to see which is smart to copy. There have been many previously, from the viral baked feta pasta to tortilla folding hacks.

3. Show if viral TikTok hacks work

The final one was about viral meals hacks and recipes. Now we’re speaking about life hacks. And once more, contemplate how these might be associated again to your model.

For instance, Elf Cosmetics tried a viral TikTok hack for making use of eyeliner utilizing one in all their eyeliner pencils:

Have somebody in your crew check out the viral hack along with your merchandise. Or create a “response video” of your crew reacting to others on TikTok attempting these viral hacks—whether or not they had been profitable or not.

If accompanied by catchy music, humorous commentaries and genuine outcomes, this kind of TikTok video can grow to be very addictive and enjoyable to observe.

4. Work with TikTok influencers and content material creators

Many TikTok customers with giant audiences work with manufacturers to create sponsored or collaborative content material. Contemplate increasing your advertising and marketing technique and allocating a few of your finances for TikTok influencer advertising and marketing.

You'll be able to submit these movies from your personal TikTok feed, like Chipotle did right here:

If you happen to discover movies which might be mentioning your model (fortunate you!), you can too get permission to re-share that onto your personal channel. Nevertheless, one of the simplest ways to work this into your technique is to start out researching and reaching out to influencers which have an identical viewers to your personal and dealing collectively on a partnership.

5. Present your product in motion

One other nice TikTok thought is to point out off your product. Make it look enjoyable or irresistible. That’s precisely what TikTok is about—artistic bite-sized video content material that engages and entertains your viewers.

Try how Spikeball reveals off their product in motion:

This TikTok reveals a bunch of individuals having a blast enjoying their sport (suppose volleyball meets four-square). This distinctive sport will pique viewers’ curiosity to be taught extra or purchase the sport for themselves.

Discover artistic methods to point out off your merchandise and the way different avid followers are utilizing them.

6. Discover inspiration with lip-sync movies

Lip-syncing movies are seemingly one of the common TikTok video sorts. Many individuals will reuse humorous sound clips in plenty of other ways by lip-syncing to the audio and inserting captions on the display to alter up the context in a means that matches their channel or voice.

Try this instance from Vessi:

They used a trending sound clip and recorded themselves lip-syncing to the byte whereas repurposing it to suit their model.

There are infinite potentialities with this TikTok thought. To get some extra inspiration, we advocate scrolling till you discover a sound byte you want. Then, you possibly can faucet on the sound’s identify on the backside of the display to view different movies which have used the identical sound. This can allow you to generate extra TikTok concepts on how one can repurpose it on your model’s messaging.

7. Take part in TikTok challenges

Challenges are one other huge a part of TikTok’s video sorts. Individuals like to hop on completely different trending challenges, and discovering some that relate to your model might be simply one other technique to resonate along with your viewers.

Have a look at the “Pen and Cup Problem.” Individuals say they’re going to do one thing, throw a pen at a cup, and if the pen lands contained in the cup, the particular person has to comply with by on the motion they stated.

Reebok posted a artistic model of this problem on their very own TikTok:

@reebok

It’s a sign 👀 #penandcupchallenge #penchallenge #penandcup #Reebok

♬ original sound – Reebok

Different choices are the “Inform Me With out Telling Me” problem or the “Put a Finger Down” problem. See if there are completely different variations of those that you would be able to recreate on your personal model.

8. Host a livestream on TikTok

Similar to practically each different social media platform, TikTok affords the flexibility for its creators to stay stream in entrance of their viewers. This lets you join along with your viewers and construct genuine relationships in real-time. Plus, creators over the age of 18 can obtain present factors that may be exchanged for funds, including one other enjoyable ingredient to going stay on TikTok.

Livestreams might be as much as 60 minutes in a single session, however we advocate sticking round half-hour. Take into consideration what your model has to convey to the desk and add livestreaming to your common TikTok advertising and marketing technique.

9. Duet or sew common TikTok movies

One sort of content material distinctive to TikTok is duets or stitches. With this, you possibly can take a video from one other TikTok creator and create a type of “response video” or work together with the video with your personal.

Right here’s a enjoyable instance from The Washington Put up:

The video on the precise with the newborn on the telephone went viral. Many individuals created a duet or stitched themselves subsequent to it, and the WaPo determined to place their very own spin on it. An enormous a part of seeing success on TikTok might be to really devour TikTok content material in order that what individuals are interacting with most. This manner, you possibly can add moments like this into your personal technique and additional have interaction your viewers.

10. Create playful or humorous movies

This can be a fairly generalized TikTok thought, however there are such a lot of methods you possibly can take it. The bottom line is to simply be humorous, playful or satirical.

Gymshark pokes enjoyable at exercise names in one in all their movies:

By poking enjoyable on the fitness center—one thing their model clearly is an enormous advocate for—they’re turning into rather more relatable, particularly to individuals who could also be intimidated by huge fitness center buffs however nonetheless wish to work out.

Take into consideration how one can convey humor into your personal model voice, particularly on TikTok.

11. Produce instructional content material on your viewers

You can too use your TikTok channel to show your viewers a couple of subject. Whereas we don’t advocate sticking solely to instructional content material, including it into your TikTok technique is a enjoyable technique to have interaction your viewers.

Have a look at this instance from the San Diego Zoo:

Whereas a lot of their content material is humorous, they stability it out properly by sharing animal details as effectively.

So long as you’re pairing the content material with participating video clips, instructional movies can completely be a winner on TikTok. Brainstorm methods so as to add this into your personal technique, however keep in mind—discover a stability between entertaining and schooling movies in your TikTok technique.

12. Share fast ideas

Academic content material is probably going a bit extra long-form, leaning in direction of the 1-minute (and even 3 or 10-minute mark). Fast ideas are designed to be bite-sized, utilizing that short-video format everyone knows and love. With this, the concept is to interrupt down a seemingly complicated topic into small, easy-to-memorize parts.

Her First $100K has an ideal instance of this under:

By including captions, you make it simpler on your viewers to learn, digest and memorize what you’re attempting to show them. These fast tip movies might be carried out in plenty of methods, making them actually versatile for practically any model.

13. Use trending sound clips

We’ve already talked about utilizing common sound bytes for lip-syncing movies. However there are a selection of sound bytes that don’t have phrases or something to lip-sync. As an alternative, they’re used to create a distinct sort of video.

As a result of there are such a lot of other ways this might current, we’ve pulled a pair completely different examples of this.

Right here’s an instance from Duolingo utilizing a music clip from the film Encanto. Content material creators – and now Duolingo – use this clip to recreate a particular sort of TikTok video thought.

San Diego Zoo jumped in on a sound byte development of a discovering an object to make use of as a mini wizard wand:

Whereas the San Diego Zoo used a porcupine quill, you would redo this with one in all your merchandise (if the shoe suits).

14. Assist a trigger by TikTok movies

Manufacturers and creators can take to TikTok to debate a subject they’re keen about. Utilizing social media is a good way to advocate for a constructive change and lift consciousness by leisure, whether or not it’s for local weather change, medical circumstances, human rights, equality, and so forth.

Gushers created a marketing campaign referred to as #BlackVoicesCreateGems the place they’re serving to to amplify Black creators on TikTok in an effort to elevate consciousness and donations for the NAACP Youth and Faculty Division:

 

Discover a trigger you wish to help and use TikTok to convey consciousness. Take it a step additional like Gushers did and create a whole marketing campaign round it, or you possibly can repeatedly submit TikTok movies speaking about what the trigger is and why it issues to your model.

15. Create a sponsored hashtag

Our final thought entails making a sponsored TikTok hashtag. This places your model identify entrance and middle on the TikTok Uncover web page, and sometimes creators will use your hashtag to create their very own content material.

That is what HP did, alongside working with influencers to create some branded content material. HP created hashtag #HPRadicalReuse to advertise sustainability and lowering and reusing ocean-bound plastics.

 

TikTok has plenty of methods to advertise what you are promoting, each organically and thru paid means. Get artistic with each to profit from the platform.

Get impressed with these TikTok concepts

Prepared to start out creating your personal superior TikTok content material? Use these concepts to assemble inspiration and provide you with your personal TikTok movies. Study extra about the best way to successfully use TikTok for enterprise so you will get much more out of the platform.



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