What's freelance success to you? How do you measure freelance success?
Should you’re a contract author, likelihood is that you could be by no means have thought of ideas corresponding to KPIs (Key Efficiency Indicators) earlier than you began. Maybe your inspiration for this profession first sprouted from studying Shakespeare’s Othello in highschool, or perhaps you noticed how a well-written speech may change hearts and minds.
Now you’re googling issues like ‘buyer satisfaction KPI’, and questioning why you possibly can’t simply sit in a fantastic woodland cabin within the dappled daylight, and let the knowledge of Jane Austen seep out of your fingertips and onto the web page in entrance of you.
Nicely, studying about KPIs can actually allow you to to monetize your expertise and measure what’s not working for you. It doesn’t sound romantic, however it’s truly extraordinarily helpful in understanding what readers are responding to, and the right way to get extra folks to interact along with your work. Bear in mind, the extra engagement your work garners, the extra probably it's that you just’ll get repeat work from purchasers.
So, with out additional ado, listed here are 5 crucial KPIs for measuring your success as a contract author:
KPIs to Measure Freelance Success
1. Interactions along with your content material
Are folks liking and commenting in your communication within the office articles? Are they sharing them with mates and colleagues?
It is a very telling KPI that you would be able to simply measure. It would inform you whether or not persons are genuinely concerned with your article or simply stumbled onto it by mistake. With so many platforms that you would be able to share your article on, you've gotten the possibility to gauge folks’s reactions to your content material on Instagram, Twitter, Fb, and extra.
An article that doesn’t transfer folks to react in any manner might be not going to generate a lot visitors. Whether or not your article is humorous, insightful, relatable, no matter, it ought to contact folks indirectly.
2. Visitors to your web site
For this KPI, you need to understand how many individuals visited your web page, weblog, or on-line portfolio. How lengthy did they keep in your article about software program check plan concepts? How did they get there? What number of clicks did your article generate?
When you've got loads of visits, however your guests aren’t staying for a very long time, perhaps your SEO goes nicely by way of utilizing good key phrases, however your content material isn’t partaking sufficient. When you've got fewer guests, however they’re actually partaking with what you’re placing on the market – e.g. staying a very long time, taking a look at extra of your articles – then your content material might be good however perhaps it's good to focus extra on getting the phrase out about your article.
Ideally, you need to begin producing excessive ranges of visitors, and for the typical size of time folks spend in your web page to be lengthy sufficient to learn your article and work together.
3. Hourly charges to your work
One solution to measure freelance success is by taking a look at how a lot you’re getting paid by the hour. A superb hourly wage is so that you can resolve. For some folks, it is perhaps regardless of the equal of the Residing Wage is of their space. For different folks, their charges may rely on how a lot cash they’ve spent on larger schooling to develop into a contract author.
One solution to outline your success is by taking a look at how a lot you’re getting paid by the hour. A superb hourly wage is so that you can resolve. #freelancewriting #freelancesuccess Click on To Tweet
Calculate how a lot cash you’re making per hour by counting the variety of hours, together with emails and different communications, you spend on a challenge. Should you spend 5 hours engaged on a $20 challenge, you're your self a disservice, however you might also be engaged on that individual challenge since you need to get in with that shopper otherwise you care in regards to the ethos of the corporate.
Over time, you possibly can swap out your lowest paying purchasers with higher-paying purchasers, and improve your hourly wage.
4. Revenue & progress
Not like hourly wages, revenue measures how a lot of your hard-earned cash you get to maintain after taxes and any enterprise bills. It’s a good suggestion to make use of an app or a minimum of a spreadsheet to maintain monitor of this.
By monitoring how a lot revenue you make on a month-to-month and year-by-year foundation, you possibly can monitor the progress and progress of your small business and see whether or not it’s sustainable in the long term. It’s a helpful solution to see the place it's good to make tweaks. If earnings are low, maybe it's good to discover a solution to decrease your small business bills, corresponding to paid cloud companies, or maybe it's good to search for better-paying purchasers.
5. Collaborations generated
Not your whole articles will end in many clicks, interactions, and even a lot cash. However they could end in one thing simply as essential – new leads. You solely want one occasion to learn and like your authoritative writing type to get you a collaboration that would result in all the issues we simply talked about.
To sum up…
KPIs are supposed to measure the success of your freelancing enterprise, however success is subjective. Each freelance author can use these KPIs to measure freelance success, see the place they should make some tweaks, and work out the right way to develop their shopper base.
In regards to the author
Jenna Bunnell is the Senior Supervisor for Content material Advertising at Dialpad, an AI-incorporated cloud-hosted unified communications system that gives helpful name particulars for enterprise homeowners and gross sales representatives. She is pushed and enthusiastic about speaking a model’s design sensibility and visualizing how content material will be introduced in inventive and complete methods. Try her LinkedIn profile.