HomeOnline MarketingDigital Marketing5 TikTok Advert Video Tricks to Improve Attain, Leads, & Gross sales

5 TikTok Advert Video Tricks to Improve Attain, Leads, & Gross sales

TikTok was essentially the most downloaded app for the third yr in a row in 2021.

With over a complete of three billion downloads and over 1 billion energetic month-to-month customers, it has cemented itself as a advertising and marketing and promoting goldmine.

TikTok advertisements are nice for rising attain, leads, and producing gross sales…

…however it’s vital that you simply create a fascinating advert to maximise its effectivity.

And meaning taking the time to ensure your movies are curated and scroll-proof.

That’s why on this submit, we’re going to provide you 5 TikTok advert video suggestions to remember when composing your TikTok advertisements.

And if you wish to study extra about TikTok advertisements, right here’s our TikTok advertisements for learners which you could learn subsequent.

Earlier than we talk about our TikTok advert video suggestions, you’re going to want a stable video enhancing platform to make your movies.

You can natively create your movies in TikTok.

However if you would like extra video enhancing choices, design instruments, and graphic components that additionally require minimal design and video enhancing information…

…Canva is the proper website for this.

Merely go to their video tab, choose TikTok video and it'll load a design canvas with their video enhancing interface for you.

tiktok ad video tips

The truth is, we have now a tutorial on easy methods to design TikTok advertisements in Canva which you could add to your studying record.

However for now, let’s get began itemizing down our 5 video suggestions for TikTok advertisements.

5 TikTok Advert Video Ideas For Your TikTok Advertisements

  1. Video all the time comes first
  2. Implement your branding
  3. Add movement graphics to your video
  4. Be certain that your textual content is simple to learn
  5. Use common music that matches your branding

Tip #1: Video all the time comes first

Being a video-based networking service, you need to just remember to’re creating advertisements that seem like they really belong on TikTok.

With this in thoughts, it’s vital that the precise video footage ought to be the very first thing your viewers sees when your advert performs.

And, it ought to make up the majority of your advert with shifting graphics and photos taking over extra of a supporting function in your composition. 

There are 2 foremost issues to remember for the movies you employ:

  1. Whether or not you’re utilizing movies of your services or products, keep away from utilizing cropped movies.

This implies utilizing movies taken in panorama mode and zooming in until it fills the 9:16 portrait display.

That’s as a result of your advert will present extra grain and lose video high quality when zoomed on this means.

So as a substitute, it is necessary that you simply use movies which are shot natively in portrait mode so that you gained’t must crop something out.

  1. Be certain that your movies are properly lit.

And if wanted, regulate the colour stability of your video in order that they appear as crisp as might be. 

Tip #2: Implement your branding

The subsequent one on our record of TikTok advert video suggestions includes your branding.

Your visible branding helps talk your model persona which is why it ought to be current in your whole advertising and marketing visuals together with your TikTok advertisements.

Sure, movies ought to make up the majority of your advert…

…however ensure that you’re nonetheless utilizing key visible components that you simply’ve established to be related along with your model.

That is to take care of a powerful visible identification that your viewers can simply acknowledge.

This consists of your emblem, your model colours, and the design fashion of the movement graphics that you simply add to your movies.

Take a look at this submit subsequent to discover ways to create a visible branding information for your corporation.

Tip #3: Add movement graphics to your video

After displaying your foremost video, you possibly can then characteristic a movement graphic of your services or products particulars.

This offers you an opportunity to additional visually showcase what you’re providing.

Canva is a superb website to make use of for this because it has tons of pre-set template choices particularly for TikTok side ratio.

They usually even have animation and transition choices so that you can set for every of your graphic components or the whole scene.

It’s vital to notice that though 60 seconds is the utmost length of TikTok movies and advertisements…

…the best-performing ones final for 9-15 seconds which isn't loads of air time.

So in case you’re including a movement graphic, do it on the finish.

After which, attempt to have it take up a most of 20 p.c of your complete video length. Add royalty-free music too.

Tip #4: Be certain that your textual content is simple to learn

Subsequent on our record of TikTok advert video suggestions includes typography.

This can be a rule for any and all forms of advertising and marketing visuals however is essential in TikTok advertisements.

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That’s as a result of textual content can simply get misplaced with shifting movies as backgrounds.

Be sure to choose a font shade that gained’t mix in along with your video.

Or, you possibly can add shade or a container aspect to your textual content background like these samples to assist your viewers learn your textual content higher.


For extra typography design suggestions, learn this submit subsequent.

Tip #5: Use common music that matches your branding 

Audio performs an vital function in TikTok and you'll preserve a viewer from scrolling by means of your advert from the music alone.

In the case of movies, the selection of sound might be simply as vital as your visuals.

tiktok marketing

Ensure you choose a fascinating tune or beat that matches the tone of your model…

…and retains your viewers’s consideration lengthy sufficient to look at your whole advert. 

And people are our prime 5 TikTok advert video suggestions!

Take a look at our social media promoting providers in the present day in case you want somebody to assist along with your TikTok promoting campaigns!

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