6 Greatest Google Analytics Alternate options for WordPress Web sites


Plausible is one of the best Google Analytics alternatives.

When you’re searching for a privacy-focused Google Analytics various, you would possibly need to think about Believable. It doesn’t use cookies to trace you or your web site’s guests. Moreover, Believable is absolutely compliant with main privateness laws, such because the Normal Information Safety Regulation (GDPR) and the California Shopper Privateness Act (CCPA) [1].

Believable can be streamlined and gives a user-friendly dashboard. When in comparison with Google Analytics, it has a extra accessible studying curve and a extra simple interface. You possibly can even combine Believable with Google Search Console to view your most profitable key phrases.

With Believable, you'll be able to entry visible and numerical knowledge about distinctive guests, bounce charges, referral sources, conversion occasions, and extra.

Plausible dashboard. Plausible dashboard.

Believable can be a terrific selection for e-commerce websites. It may possibly observe your tagged adverts, social media posts, and emails throughout totally different platforms. Due to this fact, it will possibly analyze your patrons’ journeys from lead seize to conversion.

You possibly can even ship weekly or month-to-month reviews to your e-mail inbox or Slack account. This function lets you simply monitor your analytics long-term, with out always logging in.

Furthermore, Believable is a light-weight Google Analytics various. It makes use of minified scripts which have minimal impacts in your web site’s efficiency. Due to this fact, it shouldn’t have opposed results in your web site’s loading instances.

General, Believable is a a lot easier various to Google Analytics. It could be a terrific selection in the event you’re working a smaller web site otherwise you don’t need (or want) to deal with huge quantities of knowledge.

👍 Professionals:

  • Easy and user-friendly interface
  • Safety-focused platform with knowledge privateness measures
  • Integrations with Google, e-mail advertising and marketing, and social media

💳 Value: Believable prices $9 per 30 days. It's also possible to benefit from a free trial interval earlier than you join.

Clicky is one of the best Google Analytics alternatives. Clicky is one of the best Google Analytics alternatives.

Clicky could also be a terrific Google Analytics various if you wish to monitor your web site in real-time. It has a highly-detailed dashboard that permits you to ‘spy’ on guests whereas they navigate round your web site.

Like Google Analytics, Clicky can offer you a wealth of knowledge. You possibly can view their IP addresses, places, actions, and extra. The platform has arguably extra complicated knowledge than Believable. It may possibly even e-mail or textual content notifications and alerts on to you when guests full specified actions in your web site.

The Clicky dashboard. The Clicky dashboard.

What’s extra, Clicky is extra user-friendly than Google Analytics. That’s as a result of every dataset seems underneath a clearly-defined tab on the prime of the dashboard. Plus, the software generates each graphic and numerical knowledge that's simple to interpret.

Clicky’s heatmaps perform additionally makes it stand out from the competitors. This function makes use of pixels to point out the place guests spend essentially the most time in your web site. You possibly can view these graphs for particular person customers and specified areas in your web site. Moreover, you'll be able to section heatmaps based on targets and cut up exams.

Clicky may even present analytics for movies and Twitter posts. General, it’s a terrific software to view your social media advertising and marketing technique efficiency and web site knowledge.

👍 Professionals:

  • Offers a number of analytics reviews
  • Makes use of real-time monitoring
  • Consists of apps for desktop and cellular units

👎 Cons:

  • Many reviews will not be out there with the free model of the software program

💳 Value: You should utilize Clicky without spending a dime. Nonetheless, paid plans begin at $9.99 per 30 days, and allow you to trace a number of web sites and use premium options.

Heap is a great Google Analytics alternative.Heap is a great Google Analytics alternative.

Heap is without doubt one of the finest Google Analytics alternate options if you wish to observe a purchaser’s full journey. The platform can gather person knowledge throughout a number of units, together with clicks, scrolls, web page views, and swipes. Since Heap offers such complete data, it may be excellent for creating gross sales funnels and optimizing your conversion charges.

Furthermore, Heap makes use of each real-time and retroactive analytics. It collects knowledge whereas guests transfer round your web site, and frequently develops predictions primarily based on person habits. It additionally highlights hidden knowledge that isn’t out there with Google Analytics.

You possibly can then view this data from a complete dashboard that features reviews, knowledge evaluation, an occasion visualizer, and a stay monitoring software.

The Heap dashboard.The Heap dashboard.

Moreover, Heap makes use of a codeless monitoring course of and delivers knowledge extra shortly than Google Analytics. It may possibly analyze customers throughout varied units and doesn’t require you to arrange difficult handbook monitoring processes.

Nonetheless, Heap may be more difficult to make use of than Google Analytics, relying in your expertise stage. You’ll must assign HTML tags to allow the platform to trace occasions appropriately. Creating reviews may also be tough till you become familiar with the Heap interface.

General, Heap can probably offer you extra helpful knowledge than Google Analytics and most different alternate options. As such, it may be a terrific software for e-commerce websites.

👍 Professionals:

  • Actual-time and retroactive evaluation of person habits
  • An entire image of person/purchaser journeys
  • Optimized for complicated net and cellular purposes

👎 Cons:

  • Not essentially the most user-friendly choice for novices

💳 Value: Heap has a free plan that may deal with one undertaking and 10,000 classes per 30 days. Paid plans begin at $3,600 per yr, supporting extra classes and superior analytics options.

Matomo is an excellent Google Analytics alternative. Matomo is an excellent Google Analytics alternative.

Matomo (previously generally known as Piwik) is one other privacy-conscious Google Analytics various. Utilizing this software, you'll be able to configure your knowledge settings to adjust to the GDRP, CCPA, and so on. As well as, Matomo offers full knowledge possession within the nation of your selection, so no third events can entry or use your data.

Furthermore, Matomo shops its knowledge in cloud servers in Germany. This setup ensures that the knowledge meets GDPR requirements, since Germany has among the strictest laws. General, Matomo could be a dependable selection when you've got a European viewers.

Matomo can be free and open-source. You possibly can examine and alter the supply code to fulfill your knowledge wants. There's additionally a big neighborhood of builders who might help you benefit from the platform.

Like Heap, Matomo can observe a person’s total journey. The platform has a complete dashboard displaying details about customer behaviors, gross sales funnels, acquisitions, and e-commerce knowledge.

Matomo dashboard. Matomo dashboard.

Regardless of its huge reserves of knowledge, Matomo continues to be simple to make use of. Every of its reviews has visible and numerical knowledge with customizable parameters. You possibly can even import Google Analytics knowledge immediately into Matomo emigrate between platforms.

Nonetheless, try to be conscious that Matomo can’t supply knowledge from Google AdSense or different advert campaigns. Due to this fact, you’ll want to make use of various analytics platforms when monitoring your exterior promoting methods.

General, Matomo is a classy platform with correct knowledge which you can observe throughout limitless web sites and customers. It could be price utilizing in the event you’re searching for a privacy-conscious and customizable Google Analytics various.

👍 Professionals:

  • Privateness-conscious knowledge analytics
  • Open-source software program
  • Subtle details about person behaviors

👎 Cons:

  • No integration with Google AdSense and related platforms

💳 Value: You should utilize Matomo without spending a dime. Paid plans begin at $23 per 30 days and supply entry to Matomo’s cloud servers.

Slimstat Analytics is a Google Analytics alternative. Slimstat Analytics is a Google Analytics alternative.

Slimstat Analytics is without doubt one of the finest light-weight and user-friendly Google Analytics alternate options on the market. It's a easy however informative plugin that may show buyer insights immediately in your WordPress dashboard.

With Slimstat Analytics, you gained’t want to make use of an API key or configure any exterior software program such as you would with Google Analytics. Due to this fact, it may be a terrific selection for WordPress websites specifically. It's also possible to export any of the plugin’s knowledge into PDF recordsdata or Microsoft Excel for additional evaluation.

Slimstat Analytics dashboard.Slimstat Analytics dashboard.

Slimstat Analytics can observe totally different person knowledge units, together with customer places, actions in your web site, bounce charges, and extra. Moreover, its knowledge is wholly owned by you. You’ll have the liberty to entry, use, and delete any data gained from the plugin.

With the software, you should utilize a filtering system to manage what knowledge you seize and analyze. As an illustration, you'll be able to exclude guests primarily based on their roles and places. It's also possible to exclude knowledge gained from admin pages or different closed content material.

The Slimstat Analytics software program is compliant with GDPR, and you'll hash IP addresses to make guests extra nameless. As such, it’s a terrific selection in case your viewers is anxious about their on-line privateness.

Usually, WordPress plugins want continuous updates to repair efficiency points and patch safety issues. Nonetheless, Slimstat Analytics has a comparatively inconsistent replace schedule. Though the developer is working to enhance this, customers might need to be cautious of comparable points sooner or later.

👍 Professionals:

  • Consumer-friendly design
  • Open supply and free
  • Full knowledge possession
  • It’s an all-in-one WordPress plugin for analytics

💳 Value: Slimstat Analytics is free to make use of.

Statcounter homepageStatcounter homepage

Lastly, you would possibly think about using Statcounter in the event you’d like a easy and visual-based Google Analytics various. This freemium software makes use of detailed graphs and numerical knowledge to point out you traits associated to customer site visitors, customer actions, well-liked pages, and extra.

Statcounter shines with its varied analytics instruments. You possibly can analyze each natural and paid site visitors sources, because the software program lets you measure outcomes from social media and paid advertising and marketing campaigns. Statcounter may even determine click on fraud to make sure that you don’t waste promoting cash on clicks from bots.

Statcounter dashboardStatcounter dashboard

In contrast to different Google Analytics alternate options on this record, Statcounter permits you to determine “necessary” guests. You possibly can then arrange cellular or e-mail alerts when that person goes to your web site. This function permits you to maximize your potential for conversions by reaching out to returning guests and monitoring their behaviors.

Moreover, Statcounter gives customizable settings. You possibly can view a basic overview of your web site stats or filter them by pages, customer places, working methods, and extra. Due to this fact, Statcounter is a superb choice for novices and extra skilled WordPress customers alike.

Though Statcounter offers a free model, that tier has restricted options. With it, you'll be able to solely entry knowledge for a restricted variety of web page views, and the platform gained’t create month-to-month recordings. If you wish to acquire significant insights into your web site’s efficiency, you’ll probably need to improve to one of many paid plans.

Lastly, Statcounter permits you to arrange automated reviews. The platform will e-mail you day by day, weekly, or month-to-month summaries of your web site’s efficiency.

👍 Professionals:

  • Simple and user-friendly
  • Actual-time and automatic alerts
  • Natural and paid site visitors reviews

👎 Cons:

  • Restricted options with the free analytics software

💳 Value: Statcounter has a free model. Paid plans begin at $16 per 30 days for 100,000 web page views and 1,000 month-to-month recordings.


Google Analytics is a strong platform, however it could not not appropriate for everybody. When you’re involved about person privateness or confused by difficult interfaces, you is perhaps searching for Google Analytics alternate options on your web site.

Nonetheless undecided the place to start? Listed below are some fast suggestions:

  • Try Clicky if you'd like a user-friendly platform that collects real-time knowledge about customer actions on all of your websites.
  • Alternatively, Heap may be a superb selection for e-commerce web sites that need to observe the entire purchaser journey.
  • Lastly, in the event you don’t need to subscribe to any third-party companies, you'll be able to go along with Slimstat Analytics for an all-in-one WordPress plugin answer.

Do you might have any questions on utilizing these Google Analytics alternate options? Tell us within the feedback part under!

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