Adverity and Supermetrics give advertising and marketing groups the flexibility to assemble, retailer, and analyze knowledge in a versatile and scalable means.
This text will assist in case you’re weighing your advertising and marketing knowledge answer choices or utilizing Adverity and contemplating an alternate. We’ll examine Adverity with Supermetrics based mostly on totally different parameters that can assist you resolve which is correct on your group, together with knowledge supply connectors, safety and possession, usability, scalability, and pricing.
However earlier than going right into a deeper comparability, let’s first have a look at a fundamental overview.
Supermetrics is a product designed and developed for advertising and marketing groups that streamlines the supply of knowledge from 90+ gross sales and advertising and marketing platforms into the reporting, analytics, and knowledge storage instruments that entrepreneurs already know.
It’s a knowledge integration platform serving to international companies make sense of their knowledge to rework their enterprise. Supermetrics doesn’t retailer the info on its server—it merely strikes your advertising and marketing knowledge from all of your platforms into locations like Google Sheets, Excel, Google Knowledge Studio, and knowledge warehouses equivalent to Snowflake, BigQuery, and Amazon Redshift, amongst others.
As soon as there, you possibly can analyze the precise knowledge you need and construct customized advertising and marketing reviews on your shoppers, administration group, or evaluation.
Much like Supermetrics, Adverity additionally streamlines knowledge supply from gross sales and advertising and marketing platforms into reporting and analytics instruments.
The principle knowledge storage and transfer mannequin is the key distinction between Adverity and Supermetrics. In easy phrases, Adverity shops all the info on their platform the place it’s reworked, however Supermetrics doesn't retailer any knowledge on their platform, together with the transformation logic.
Storing all of your knowledge and core transformation logic on a third-party server is likely to be an enormous concern whenever you’re working in a knowledge privacy-concerned surroundings, particularly whenever you outgrow the platform and wish to vary the platform.
One other distinction between Supermetrics and Adverity is that Supermetrics is constructed by maintaining entrepreneurs and companies in thoughts. With Adverity, that’s not at all times the case, as Adverity isn’t designed and constructed for advertising and marketing groups and companies. With Supermetrics, we are able to confidently state that we’ll be capable of help all of your use instances as a marketer.
However given the same core operate of automating knowledge assortment and evaluation, choosing the proper one for your online business isn’t straightforward. We’ve in contrast each platforms on this article that can assist you select the best instrument on your wants.
This text will talk about how each platforms examine in these areas:
Let’s dive into the comparability.
1. Adverity vs. Supermetrics: Knowledge Connectors
When assessing knowledge supply connectors, there are two important questions: what platforms can I pull knowledge from, and what knowledge can I pull from these platforms?
What platforms can I pull knowledge from?
The platforms, or integrations, from which the consumer can pull knowledge and feed it to the vacation spot are knowledge supply connectors.
Each Supermetrics and Adverity have the identical core performance, ETL, and provides comparable kinds of knowledge supply connectors from paid media to gross sales knowledge sources. Adverity provides some further connectors as nicely.
“The best way I see it, Supermetrics is the most effective instrument for connecting knowledge from totally different platforms. It’s versatile as a result of it means that you can select the place you wish to transfer your knowledge.”
Alexandre Piron, Digital Media Specialist, Accenture Interactive
The platforms coated by Supermetrics might be damaged down into the next teams:
- Paid media, together with Fb Advertisements, Google Advertisements, and TikTok Advertisements
- Internet analytics, together with Google Analytics and Adobe Analytics
- Social media, together with Fb, Instagram, and Twitter
- search engine optimization, together with Google Search Console, Google My Enterprise, and Ahrefs
- Ecommerce, together with Shopify, Klaviyo, and Stripe
- Cellular and app analytics, together with Apple Public Knowledge, and Fb Viewers Community
- E mail, together with Mailchimp
- Gross sales, together with Salesforce, HubSpot, and CallRail
Adverity does connect with a broader vary of platforms, however with Supermetrics, we focus extra on integrating with the most well-liked and requested platforms and constructing deep connectors that may pull an enormous quantity of fields, metrics, and dimensions.
Regardless that it appears to be like like Adverity has extra connectors catering to totally different departments of the group, in actuality, Adverity isn’t constructed with entrepreneurs and advertising and marketing companies in thoughts. Therefore, it isn’t straightforward and should not cater to all of the wants of entrepreneurs and advertising and marketing companies.
As a marketer, your knowledge wants could evolve over time. Supermetrics was purpose-built for entrepreneurs and thus caters to an unlimited vary of promoting use instances. Our connectors additionally help the broadest vary of fields supplied by every knowledge supply, permitting you to carry out the deepest doable evaluation of your advertising and marketing knowledge.
Learn extra about the kind of knowledge you possibly can pull utilizing Supermetrics within the subsequent part.
“Supermetrics undoubtedly feels prefer it has been designed with companies in thoughts. It met all wants in a really user-friendly means. Instantly after getting arrange, we began backfilling knowledge for all our shoppers, and the info integrity is superb.”
Jack Giddens, Head of Biddable, Katté & Co.
What knowledge can I pull from these platforms?
The second facet when assessing connectors is the sort and high quality of knowledge you possibly can pull from them.
At Supermetrics, we purpose to present as granular knowledge as doable. In brief, if it’s obtainable by way of the API, we’ll do our greatest to make it obtainable to you. So that you’ll be capable of pull varied metrics and dimensions from every knowledge supply connector, permitting you to create probably the most helpful reviews you want.
Relating to the depend of metrics and dimensions pulled from every platform, Adverity pulls in fewer knowledge factors than Supermetrics.
To match the quantity of knowledge obtainable, let’s take into account one of the crucial well-liked knowledge sources, i.e., Fb Advertisements, which is being utilized by small and enormous organizations regardless of their industries, and see what you may get with Supermetrics and Adverity, respectively.
Trying on the desk above for Fb Advertisements, you possibly can see the variety of metrics supplied by Supermetrics is sort of 3 times greater than these given by Adverity. Equally, even the variety of dimensions given by Supermetrics is greater than Adverity.
Supermetrics provides you with granular entry to all of the metrics and dimensions obtainable inside a platform. Generally, you’ll additionally discover obtainable fields by way of Supermetrics however not inside a platform’s native reporting.
At Supermetrics, we at all times take heed to our clients’ wants and suggestions and incorporate them into our roadmap, so that you don’t must search for different methods to combine new sources. Supermetrics grows as your wants develop, so that you received’t want to fret about upgrading or altering your advertising and marketing stack and knowledge infrastructure.
“We evaluated a number of options, however lots of them couldn't give the info within the granularity we would have liked. That was a deal-breaker. Supermetrics might give us the info we would have liked after which some.”
Juha Saarinen, Chief Buyer Officer, Bygghemma Finland
This implies you’re extra probably to have the ability to arrange your advertising and marketing report and dashboard the best way you or your shoppers need it to be, utilizing Supermetrics in comparison with Adverity.
“Supermetrics has that hungry perspective of striving to be as helpful as doable whereas listening to clients’ suggestions.”
Sam Caesar, Options Architect Sleeping Large Media
For a full breakdown of all of the obtainable fields for Supermetrics’ knowledge supply connectors, try our documentation pages.
How can I take advantage of my knowledge for evaluation?
With Supermetrics, you could have the liberty to maneuver and centralize your knowledge relying on what fits your wants. If it's worthwhile to analyze a particular dataset, you possibly can transfer it right into a Google Sheets spreadsheet. If it's worthwhile to create efficiency monitoring dashboards and reviews, you need to use Google Knowledge Studio. If it's worthwhile to construct a centralized repository of all of your historic advertising and marketing knowledge, you need to use BigQuery.
With Adverity, you want a sure degree of technical experience to configure and make transformations, with out which it’s actually tough to work with Adverity. Adverity does give extra performance when it comes to knowledge transformation, which might be helpful whenever you don’t want to fret about storing your group’s core transformation logic on a third-party server or model management.
However as you scale or when you've got a much bigger group, it’s crucial to resolve if you wish to decide to having all of your core transformation logic on a third-party server that may’t be transferred even when it's worthwhile to change to any software program from the Adverity.
Merely, when you resolve on transferring your whole knowledge onto Adverity, you’re committing to vendor lock-in. With extra folks within the group, it’s additionally essential to contemplate the supply and model management, as generally you would possibly wish to roll again to the earlier model or test the supply of the logic when working with knowledge.
Alternatively, Supermetrics permits the customers to switch, map, right, or normalize the info extracted from knowledge sources with out storing it on third-party servers as Supermetrics performs all knowledge transformations through the knowledge switch, and in addition you don’t want technical experience to deal with it.
There are virtually limitless methods to make use of Supermetrics relying on the place you’re pulling knowledge from and the place you’re pulling it with out worrying about safety, possession, or getting caught.
2. Adverity vs. Supermetrics: Knowledge Safety and Possession
Supermetrics doesn’t completely retailer the info clients transfer. We use fully-encrypted caches to enhance knowledge supply efficiency from sure knowledge sources. We additionally don’t retailer your knowledge. All we do is transfer it out of your advertising and marketing platforms into locations, and we’re GDPR and CCPA compliant.
Supermetrics makes use of fully-encrypted caches to enhance knowledge supply efficiency from sure knowledge sources. Supermetrics doesn't pattern your knowledge. Nor does it rename fields or change numbers. This implies your knowledge flows by way of as-is, that means it ought to line up with the numbers you see on the platform.
Whereas Adverity does have the choice to retailer knowledge intermittently in your surroundings, they don’t give any choice to instantly transfer knowledge from the info supply to your reporting instrument/knowledge storage answer. This may be particularly regarding for privacy-concerned firms that don’t need knowledge saved outdoors their methods.
Storing your knowledge and logic on third-party servers additionally signifies that you decide to vendor lock-in, so whenever you scale up or outgrow the platform, it makes it very tough to modify to another instrument from Adverity.
Supermetrics is dedicated to the safety of the info you course of with us. We’ve created our methods from the bottom up based mostly on safety and knowledge safety finest practices:
- Our processes have been audited by exterior auditors, and Supermetrics is SOC 2 Kind II, GDPR, and CCPA compliant. The complete SOC 2 Kind II report might be given underneath NDA by way of our gross sales group.
- We don’t completely retailer the info you load utilizing our knowledge integrations. At no time does your knowledge ever enter a backup.
- Solely with just a few connectors can we cache knowledge for the time required for us to serve you effectively. In virtually all instances, knowledge stays in short-lived encrypted caches.
- Whereas your knowledge is on our methods or touring between the info supply or us to you, the info is at all times strongly encrypted.
Extra particulars on safety coverage & knowledge privateness might be discovered on the Supermetrics web site.
With inscription and direct API connections, your knowledge will likely be safer with Supermetrics. And with 750,000+ customers around the globe and international manufacturers equivalent to Dyson, Nestlé, and the BBC as our clients, you possibly can depend on Supermetrics as your advertising and marketing knowledge connector.
3. Supermetrics vs. Adverity: Usability
Supermetrics makes it straightforward to get began. Most of our plans are absolutely self-serve and supply entry to the most well-liked knowledge sources. This implies you don’t want in depth coaching or help in establishing the integrations. And for locations like Google Sheet, Google Knowledge Studio, and Excel, we provide many pre-made reporting templates for a lot of the connectors. In distinction, for the Knowledge Warehouse, we provide an ordinary schema to hurry you to get began.
“I’ve heard of Supermetrics for years already. Supermetrics is kind of well-known within the knowledge analytics class. We took a trial for Amazon S3, and the setup was easy and easy.”
Victor Ström, Progress Hacker, CrediNord
However when you've got an enormous group or as you scale, it’s crucial to resolve if you wish to decide to having all of your core transformation logic on a third-party server that may’t be transferred even when it's worthwhile to change to any software program from Adverity. With giant groups, it’s additionally essential to contemplate the supply and model management, as generally you would possibly wish to roll again to the earlier model or test the supply of the logic when working with knowledge.
Alternatively, Supermetrics permits customers to switch, map, right, or normalize the info extracted from knowledge sources with out storing it on third-party servers. Supermetrics performs all knowledge transformations through the knowledge switch.
Supermetrics presents superior usability and makes it straightforward for entrepreneurs to work with knowledge groups to attain desired outcomes. For example, with the Supermetrics Question Supervisor, entrepreneurs can simply check out to make sure their knowledge transfers comprise the info they want earlier than asking technical stakeholders to start working the transfers. Even when it comes to knowledge transformation, it’s a lot simpler to rework the info in Supermetrics than in Adverity.
“We selected Supermetrics as a result of it’s a fantastic instrument that’s straightforward for anybody to make use of. No matter you wish to do in a spreadsheet, you are able to do with Supermetrics. Simply add any formulation and run any queries that you simply usually would, however with out worrying about getting the best knowledge into the spreadsheet first.”
Alexandre Piron, Digital Media Specialist, Accenture Interactive
Adverity’s knowledge transformation performance is considerably extra cumbersome than Supermetrics’ Customized Fields, and it requires a really superior consumer to have the ability to use it.
It provides extra flexibility for knowledge transformation, which might be straightforward and helpful for small groups whenever you simply want to make use of easy logic to rework knowledge and don’t want to fret about model management or storing your group’s core transformation logic on a third-party server. However once more, you want a complicated consumer to configure every thing.
As a result of complexity of the Adverity platform, Adverity locations a excessive emphasis on skilled companies each for onboarding and buyer help. Which means onboarding might be cumbersome, and getting points troubleshot isn’t at all times straightforward.
4. Supermetrics vs. Adverity: Scalability
What's advertising and marketing analytics maturity?
As your organization grows, so do your analytics maturity and knowledge wants.
You would possibly begin by creating easy advertising and marketing reviews on your shoppers and managers or construct easy-to-understand dashboards to observe efficiency.
As you turn out to be extra analytically mature, which will evolve into deeper evaluation in spreadsheets or extra complicated reviews that mix giant datasets from a number of platforms. You would possibly outgrow spreadsheets as a knowledge repository, and also you search for one thing extra appropriate, like a advertising and marketing knowledge warehouse. On the similar time, you’ll be capable of transfer from restrictive and descriptive analytics towards predictive and prescriptive analytics.
We discuss with this evolution as advertising and marketing analytics maturity.
So, how does every answer scale with you?
At Supermetrics, we perceive that knowledge integration wants aren't static. Knowledge complexity, particularly for gross sales and advertising and marketing knowledge, grows with your online business. Our options preserve tempo as your wants change, going from spreadsheets and knowledge visualization instruments all the best way to knowledge warehouses and knowledge lakes. We now have the best knowledge supply answer on your wants, irrespective of the place you’re in your knowledge journey.
“There's a sense of a security internet with Supermetrics, and if one thing goes flawed, I can lean on their group. You may see how over time Supermetrics has been scaling out totally different connectors and their strategy may be very on the ball, possibly even forward of the curve.”
Darren Robertson, Knowledge Strategist, Save the Youngsters
With Adverity’s knowledge warehousing mannequin, which shops knowledge on the third occasion, i.e., their knowledge warehouse, it’s actually tough to maneuver to another vendor sooner or later in case your necessities outgrow the Adverity’s answer. It’s additionally crucial to resolve if you wish to decide to having all of your core transformation logic on a third-party server that may’t be transferred even when it's worthwhile to change to any software program from the Adverity.
Additionally, to configure and handle the Adverity’s transformations and superior logic, you want a group of technical abilities that primarily won't be obtainable inside the advertising and marketing groups.
If the answer doesn't scale with you, it primarily signifies that you’ll want to come back again and assessment your advertising and marketing knowledge stack in a 12 months or two and discover a answer to fulfill your rising wants.
We’re assured that in case you go along with Supermetrics right this moment, you’ll have a companion with precisely what you want irrespective of the place you’re in your advertising and marketing knowledge journey.
“Supermetrics has been superior, and their help is nice. If ever we have now points, they at all times get issues fastened inside 24 hours, which has been an enormous factor for us. We will see precisely how every thing is doing with out going into every platform like we used to. It simply saves us over 20 hours per 30 days. Let’s simply say I can’t think about life with out Supermetrics.”
Katie Minogue, Senior Account Supervisor, 15000 Cubits
5. Supermetrics vs. Adverity: Pricing
Adverity doesn’t give a lot info on the pricing on their web site. The one pricing that’s obtainable is for the premium plan, which begins from €1,500/month. Aside from premium plans, they only have fast begin and enterprise plans.
One other essential consideration is that Adverity doesn't supply a agency pricing plan which you'll be able to choose. However as a substitute, the pricing is set based mostly on many elements, together with knowledge quantity, chosen connectors, knowledge locations, and consumer entry, making it very tough to estimate how a lot you’ll find yourself paying for the service.
Pricing for Adverity usually comes out greater in comparison with Supermetrics, which begins from $39 per 30 days. Supermetrics presents a number of plans from which you'll be able to choose the best one for your online business wants.
Additionally, with Supermetrics, you at all times know what you’ll pay and what the bundle contains. There aren't any shock charges or surges in worth as a result of elevated utilization or credit score methods.
To summarize all of the factors we coated above, each Supermetrics and Adverity are good instruments for knowledge pipelines, relying on what you’re on the lookout for.
If you happen to’re good with storing all of your knowledge and transformation logic on third-party servers, don’t have to fret about model management or outgrowing the software program, happy with paying for no matter price is gathered relying in your utilization, and have a technical group to assist with set up and transformation then Adverity is likely to be an excellent match for you.
However if you wish to keep knowledge possession, don’t wish to get caught in vendor lock-ins, model management your transformations, scale your advertising and marketing efforts as your group scales, and desire a user-friendly product, then Supermetrics is the product for you.
We hope this comparability helps you perceive whether or not Supermetrics or Adverity is the best product for you.
In regards to the creator
Isha is a Junior Demand Gen Supervisor at Supermetrics. Isha likes to uncover the that means behind knowledge and helps clients perceive the significance of data-driven advertising and marketing.