HomeOnline MarketingSEOAre Nofollow Hyperlinks a Google Rating Issue?

Are Nofollow Hyperlinks a Google Rating Issue?

“Nofollow” isn’t only a funny-sounding time period search engine optimization professionals use to sound extra mysterious. Nofollow is an HTML attribute that’s been round for 14 years.

At its most elementary, nofollow is a hyperlink attribute that tells Google to not go PageRank so Google doesn’t even crawl nofollowed hyperlinks.

You may management the nofollowing of any hyperlinks in your website (whether or not these are to exterior websites or inside pages) with the easy addition of the nofollow attribute.

There are additionally nofollowed hyperlinks which might be out of your management – when one other website hyperlinks to you, however has marked it up as a nofollowed hyperlink.


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However is there any connection between nofollowed hyperlinks and rankings?

It seems there may be a whole lot of confusion on this matter. Let’s resolve all of it.

The Declare: Nofollow Hyperlinks Are A Rating Issue

Do nofollow hyperlinks provide any worth?

Nofollow hyperlinks should not only a glorified attribute. It was a strategy to present search engines like google to disregard spammy or low-quality hyperlinks.

Consider nofollow hyperlinks as armor to guard your website from shady ways.

It seems to be like this in your supply code:

<a href=”http://www.instance.com/” rel=”nofollow”>Anchor Textual content</a>

However do nofollow hyperlinks actually affect rankings?


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The Proof For Nofollow Hyperlinks As A Rating Issue

Google launched the nofollow hyperlink attribute in 2005 to assist web site house owners battle off spam. Google required that websites add the nofollow hyperlink attribute should you have been exchanging hyperlinks.

When you didn’t and you bought caught, Google might penalize you for hyperlink schemes.

That’s when nofollow hyperlinks have been launched. Nofollow tag tells search engines like google to disregard the vacation spot URL.

Whereas Google can take guide motion on you for not utilizing nofollowing hyperlinks, does it assist your rankings?

In September 2019, Google’s Gary Illyes confirmed these directives function “hints.”

Google’s Danny Sullivan chimed in to help Illyes’s feedback associated to nofollow hyperlinks.

These statements are supported within the nofollow announcement submit by Google, which said:

“When nofollow was launched, Google wouldn't rely any hyperlink marked this fashion as a sign to make use of inside our search algorithms. This has now modified. All of the hyperlink attributes — sponsored, UGC, and nofollow — are handled as hints about which hyperlinks to contemplate or exclude inside Search.

We’ll use these hints — together with different indicators — as a strategy to higher perceive the right way to appropriately analyze and use hyperlinks inside our programs.”


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Extra not too long ago on September 10, 2019, Google launched two new attributes to help the nofollow hyperlink: sponsored hyperlinks and UGC hyperlinks.

These attributes have been created to assist Google perceive the intent behind the hyperlink.

Sponsored hyperlinks (rel=”sponsored”) are used for promotional, promoting, or sponsored hyperlinks.

UGC hyperlinks (rel=”ugc”) are used for customers who generate their very own content material that was not endorsed from an promoting perspective.

Can nofollow hyperlinks harm your website?

In a Google Search Central YouTube video on September 9, 2013, Matt Cutts shared that nofollow hyperlinks don't harm your website.

Cutts said:


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“No, usually nofollow hyperlinks can not harm your website. So, upfront, very fast reply.”

Can I exploit nofollow tag to manage indexing?


Merely including the nofollow tag attribute to a hyperlink doesn't imply Google is not going to index or crawl your website.

One of the best ways to protect your crawl finances is with different strategies like utilizing the noindex attribute or disallowing from the robots.txt recordsdata.

Nofollow Hyperlinks As A Rating Sign: Our Ranking

Are Nofollow Links A Google Ranking Factor?

Whereas hyperlinks with a nofollow tag are now not ignored, they don't go rating indicators.


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Whereas it’s attention-grabbing to see that nofollow hyperlinks don't immediately affect your rankings, it’s clear to see the little hints it serves to Google and search engines like google.

When you learn between the traces, these “hints” we're serving to Google means you possibly can inform Google to nofollow a hyperlink, however the final resolution lies with Google in “some” instances.

Ultimately, most often, your rankings is not going to be affected.

Featured Picture: Paulo Bobita/Search Engine Journal

All screenshots taken by writer, September 2021


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