HomeOnline MarketingDigital MarketingEasy methods to Write Product Descriptions that Drive Gross sales

Easy methods to Write Product Descriptions that Drive Gross sales


In case you promote merchandise on-line, then your product descriptions might both be making you cash, or costing you cash! 

In the present day, we’re sharing 6 suggestions to bear in mind when writing out your product descriptions that may apply to any business.

So learn until the tip of this publish to learn to write product descriptions that drive gross sales. Let’s get began!

6 Ideas On How To Write Product Descriptions

  1. Tackle your audience straight
  2. Give attention to the advantages, not the options
  3. Be informative
  4. Use descriptive language
  5. Brief and simple one: make it simple to learn
  6. Use key phrases for search engine optimisation

Tip #1: Tackle your audience straight

In case you’ve seen a handful of our posts, you’ve seen us preach about how you must tackle your audience’s objectives and ache factors. 

In case you don’t know what your viewers’s objectives and ache factors are, learn our publish on digital advertising for newbies subsequent. 

However basically, it means to speak to your viewers, don’t speak about your organization. 

And this similar precept applies to your product descriptions. 

Your descriptions ought to really feel genuine and natural like a human wrote them.

And, they need to straight tackle the issues your viewers cares about because it pertains to the product. 

In case you don’t know what these issues are, that’s the place a researched record of your viewers’s objectives and ache factors turns out to be useful. 

Your product descriptions ought to enable the client to see how this product would make their life higher or simpler.

And the remainder of the information on this publish are going to point out you ways to do this. 

Tip #2: Give attention to the advantages, not the options

The following tip we've got on how you can write product description is that…

…when you’ve received your record of buyer ache factors and objectives nailed down, this step turns into infinitely simpler to do. 

So let’s take a look at just a few examples. 

In case you promote hair care merchandise for curly hair, as an alternative of speaking about how light-weight the product is…

…or the way it comes with a particular applicator, speak about the advantages.

On this case, it could possibly be the way it makes your curls mild and bouncy with out that crunchy scrunched feeling. 

Or the way it enhances your pure curls whereas minimizing frizz.

This language focuses on the profit or finish objective the client is making an attempt to realize along with your product…

…as an alternative of speaking in regards to the product itself. 

Let’s take a look at one other instance utilizing a cookware set that caught our eyes lately.

Caraway is an organization that provides cookware, bakeware, and linens, and their cookware set, specifically, has been taking off this 12 months. 

Let’s take a look at their product description for his or her fashionable cookware set.

how to write product description

“Ditch the chemical compounds with Caraway’s ceramic-coated cookware.

Our full set has every little thing you’ll want for wholesome cooking in your kitchen,

staying organized with each our pot and lid holders, and searching good whereas doing so.”

So proper off the bat, this addresses 3 issues that we care about in terms of our kitchen:

  • utilizing protected,
  • toxic-free materials,
  • a clear, organized kitchen, and
  • a wonderful kitchen, aka aesthetics.

Now you’ll see of their product description they really have a separate part for “Options” and “Free-Of” which on this case.

And in plenty of eCommerce instances, we predict is basically good, and we’ll discuss extra about why in a second. 

However we predict it’s essential to notice that they didn’t lead with “Oven Secure As much as 550°F” or “Freed from PTFE” within the description field. 

They led with customer-oriented advantages. 

Tip #3: Be informative

The following tip we've got on how you can write product description that converts might be an apparent one.

When you’ve gotten their consideration with a gap line or hook that straight addresses your buyer’s wants…

…you must give them extra data. 

Use this house to preemptively deal with any objections they could have and reply FAQs, or ceaselessly requested questions.

Rolling with the Caraway cookware instance, that is what they do in these different two tabs we talked about, their “Options” and “Free-Of” sections.

As an illustration, in the event that they received somebody’s consideration with the verbiage about “ditching chemical compounds” and “wholesome cooking”…

…that individual will in all probability need to know extra particularly how and why this cookware is safer and higher. 

The free-of part tells the client upfront in regards to the poisonous materials that their set does not include.

Somebody who's may also have common questions earlier than shopping for like, is that this set appropriate with a gasoline range?

Are the pots and pans non-stick?

Caraway solutions questions like these upfront within the options and supplies part.

Thus, permitting viewers to return to a conclusion of their shopping for resolution, faster. 

Examples of what this might seem like for different industries embrace itemizing each widespread measurement you may consider for an article of clothes…

and doing so for every measurement you provide it in.

Or giving the scale for a bit of furnishings. together with directions on how you can maintain it or clear it.

We lately made a publish on how you can promote a services or products, and in it, we speak about making an inventory of your clients’ objections, ache factors, and objectives. 

So should you learn that publish, and you've got that record, that makes this step in writing your product descriptions an entire lot simpler. 

Tip #4: Use descriptive language

If you’re promoting one thing on-line, clients can not see the merchandise in individual.

So if you wish to learn to write product description that sells, remember the fact that it wants to make use of vivid, descriptive language…

…that permits the individual to completely envision what the product seems to be like, seems like, smells like, and so on. 

This can look totally different relying on what business you’re in and what it's precisely that you simply’re promoting.

However simply consider what folks would do with the product if they might see it in retailer earlier than buying. 

For instance, should you promote candles, the very first thing folks would do in retailer with them is to odor them, proper? 

So if they will’t try this, your description wants to interchange that sense for them and inform them in lovely element precisely what your candle smells like.

This candle firm for instance is Charleston-based and names its candles after the totally different areas in Charleston.

They've a menu bar on the high that permits you to go straight to a candle by the scent class, and every candle label incorporates the three key notes.

how to write product description

Like this one, for instance, known as Folly Seashore, and the important thing notes are citrus, sea salt, and jasmine. 

how to write product description

So you may see at a look what the candle will odor like however then the product description takes it even additional.

“This candle will fill your room with that contemporary sea air musk that can take you again to recollections of constructing sandcastles and physique browsing very quickly.”

After which under that, they've the complete observe profile.

So past simply saying “it smells citrus-y,” they actually immerse you of their Charleston world…

…and enable you envision precisely what this candle would odor like.

In case you promote clothes, describe how the merchandise feels each bodily with how mushy it is likely to be in addition to emotionally with how good it makes you're feeling to put on it. 

In case you promote house decor gadgets, paint an image of the ambiance, this merchandise creates in a house.

It doesn't matter what business you’re in, should you promote merchandise, you may and may discover a solution to embrace figurative language in your product descriptions.

Simply ensure that whenever you’re crafting these visually-driven descriptions…

…you don’t need to exaggerate or describe issues in a method that’s not essentially true.

50% of web shoppers have returned the merchandise they bought stating the rationale was that the products didn't match the descriptions.

So be descriptive, however be equally correct in your product descriptions.

Tip #5: Brief and simple one: make it simple to learn

We’ve stated this earlier than on our posts, however folks is not going to learn a large block of textual content. 

So house out your sentences effectively, preserve them quick, and get to the purpose sooner fairly than later.

This can assist your clients skim by way of your product descriptions quicker and simpler to get the data they want.

Thus, giving them one other constructive interplay along with your model. 

Tip #6: Use key phrases for search engine optimisation

search engine optimisation stands for SEO.

And it’s the all-encompassing phrase for all of the issues you are able to do to assist your web site rank increased within the Google search outcomes. 

So how you can write product description that drives gross sales? Optimize them!

As an illustration, going again to the Caraway Cookware set from the start…

…if somebody typed in “non-toxic cooking pan” on Google, Caraway would need their web site to be the primary search outcome that individual sees on Google.

search engine optimisation is the method that helps you obtain that. 

However when speaking about product descriptions particularly…

…it’s essential to recollect to make use of strategic key phrases in them for the needs of search engine optimisation.

Key phrases are the search phrases folks enter into Google. So within the instance from earlier than, “non-toxic cooking pan” can be the key phrase. 

And if you would like your web site to look when that key phrase phrase is searched, you must have that key phrase sprinkled all through your web site. 

As a way to execute this step successfully, you’ll need to first do some key phrase analysis to grasp which key phrases have a excessive search quantity. 

Since you don’t need to optimize your descriptions for key phrases that no person is looking out on Google.

That received’t enable you draw any new, certified guests to your web site. 

When you’ve received an inventory of related key phrases with a good search quantity…

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…then you may work them into your product descriptions as organically as attainable. 

If you wish to be taught extra key phrase analysis suggestions, then right here’s our publish for that.

And people are our 6 recommendations on how you can write product descriptions that drive gross sales!

Now a few of it's possible you'll be questioning, what in regards to the product pictures? Or critiques?

Whereas these parts are essential, and needs to be included with thought, they’re technically separate from the written product descriptions. 

And research have proven that essentially the most desired forms of data that buyers search in regards to the merchandise that they view on-line…

…are product descriptions first at 76%, then critiques at 71%, and pictures at 66% – in that order.

So ensure you’re constructing your product descriptions with these 6 suggestions in thoughts. 

In any other case, that wraps up every little thing we had for y’all immediately! For extra eCommerce advertising concepts, you may learn this publish subsequent.

Or it's also possible to try our eCommerce advertising providers right here should you want assist in selling your merchandise. Get in contact with us immediately!

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