Elyse Myers Teaches Us That Authenticity Is The Finest Manner To Create Neighborhood


If you have not heard concerning the “Taco Man” but, please let me introduce you to Elyse Myers. Residing in Omaha, NE, Myers has turn out to be a TikTok sensation after her story about the worst date she's ever been on – the place her date requested her to purchase 100 tacos from Taco Bell – went viral. Proudly owning a web site design agency, Myers turned to TikTok as a inventive outlet for her humorous, day by day tales in the course of the pandemic. When the “taco man” story went viral, she realized that she had began to construct a group across the hilarious and mundane issues all of us expertise in our day by day lives. 

I used to be in a position to interview Myers to speak about what it’s wish to create a group round being her genuine, day by day self and what’s subsequent for her.

Stephanie Burns:  You will have an internet design enterprise and then went viral on TikTok on your humorous tales. Had been you initially utilizing it to advertise your enterprise? 

Elyse Myers: Actually, TikTok wasn't one thing I deliberate on doing, it was one thing I used to move time. I downloaded it on the top of the pandemic lock down and my husband, Jonas, and I'd simply share movies backwards and forwards, as a strategy to entertain one another. So then I began making movies as a result of I wanted slightly little bit of an outlet that wasn't work. It wasn't my husband, it wasn't my son, simply one thing that was separate, my very own factor that I might do and create. I selected it as a inventive outlet and began telling my tales. 

I'd do issues within the second, simply begin recording a thought that I had, or a narrative that was humorous, and I did not assume it might attain anybody, actually. I wasn't attempting to achieve success on TikTok, so I by no means had the forethought that thousands and thousands of individuals would wish to watch me speak about my love for espresso at 4 within the morning, however right here we're!

Burns: You've got created a group of thousands and thousands of individuals, plenty of whom do impressions of you and look ahead to your content material. Why do you assume your group has grown so shortly? 

Myers: Actually, I am nonetheless sort of attempting to determine it out! This looks like an enormous reward that I've been given to have the ability to relate to individuals on a really abnormal degree. I feel I've discovered that by sharing these actually easy tales of my life that I inform in a approach that makes them sound so ridiculous and unimaginable, that l find yourself being relatable. In case you boiled down each story I've advised, like I went on a foul date, I obtained bullied or I spoke too loudly in a public place, they're the similar tales that most individuals have. And since individuals can hook up with these tales, it looks like I am holding up a mirror to 2.7 million individuals and saying your life is that this unimaginable, too. 

I wish to proceed to share the ordinariness of my life, and to proceed simply exhibiting folks that there are very extraordinary issues that occur in abnormal moments. That’s maybe why so many individuals have adopted me.

Burns: How are you fostering authenticity inside your group? 

Myers: I feel that one of the best factor that I can do for them, and actually for the well being of myself and my household, is simply to proceed staying grounded in all of this. I feel that the larger this all will get, the simpler it might be to purchase into this concept that I am extra necessary than I'm, or that now I am too good to be residing the best way that I used to be when this all began. It sounds actually easy, however I feel that one of the best factor I can do to take care of these individuals which might be investing a lot time, power and a focus into me and my household, is to maintain grounded.

It doesn't matter what doorways open to me or alternative is introduced my approach, it is not going to alter me on a basic degree. I'll nonetheless be sharing tales with individuals in 20 years and be carrying graphic tees that I obtained from the thrift retailer. If I accomplice with a model, it is going to be as a result of I find it irresistible and I consider in it. If I am promoting one thing it may be as a result of I feel it is unimaginable and can deliver worth to somebody's life, not as a result of I simply wish to make a fast buck. I feel that authenticity is necessary to my group and the individuals who present up for me day by day. I've already stated no to plenty of issues. If I bought out to simply earn money, selling issues I do not consider in, I would not be relatable to individuals and I would not have been given this platform. And so all that to say, I feel simply staying grounded and sustaining this concept that I am an abnormal individual that spotlight's the ordinariness of life, is actually lovely. I feel it is value defending.

Burns: How have you ever been giving again to your group? 

Myers: Inside the group, I’m attempting to deliver consideration to the people who find themselves already doing the work and are causes and organizations that I wish to serve and spotlight. I advised a narrative on TikTok about how I'd all the time go onto the humane society web site and Jonas would actually stroll into the lounge to search out me sobbing into my cellphone eager to undertake the entire animals. I ended up blocking that IP and area so I am unable to go on that web site anymore, however we did undertake a canine and due to that submit, the Humane Society dueted the video and it has been very profitable for them. They have been exhibiting all of their animals and discovering properties for them. 

I additionally had a lady who created a video in my type in hopes that I'd see it and share it. She was elevating cash for Christmas presents for foster children, and her aim was to sponsor someplace round 100 children. I am certain when she began that video, she by no means might have imagined that she might get presents for all hundred children, however she was going to work all month to get to her aim. She tagged me her video and I went to the video, then dueted it to present her some publicity to assist her get to her aim. Her aim was $3,000 and he or she had raised round $15,000. Rosie O'Donnell noticed my video and he or she dueted it as nicely, bringing much more consciousness to it.

I feel it is such an attractive factor, that every one it took was me to love or duet a video so this lady might make the sort of influence she needed to make. And that is all her, she's doing the exhausting work. It feels good to assist individuals in my group amplify the superb issues they're doing. 

Burns: So what's subsequent for your enterprise? Will you proceed operating your net design enterprise or are you transferring into extra content material creation full time? 

Myers: It is all so new and recent, it is exhausting to say what's subsequent. It may very well be a e book, a present, I am probably not certain. I do know that I wish to maintain creating content material and getting higher. I actually really feel like having my enterprise to return to if all of this had been to go away tomorrow, is an unimaginable blessing. I am not determined. If I do not consider absolutely in a chance that comes my approach, I am not going to leap at it. My household can have all the things it must succeed and be okay. And so it actually permits me to be intentional with the issues that I do. It permits me to have the area to get higher at what I do as a result of I haven't got to take each alternative. I can spend time studying and bettering these abilities that can be a lot extra refined by the point I do say sure.

I've been talking with Leslie Jones who has turn out to be a mentor and we had this unimaginable dialog the place she was speaking to me desperation. She jogged my memory that determined individuals make determined selections and so they get themselves into locations the place swiftly they're on this season of their profession they do not consider in, or that does not align with their values. She advised me that you just're by no means going to remorse ready a few days, and even a few years, to decide. However you'll all the time remorse doing one thing too quickly or one thing you were not prepared for. I am holding onto that, it was a really highly effective dialog for me, particularly as a lady in enterprise. I really feel like it might be straightforward to say, “Nicely, nobody's ever going to take an opportunity on me ever once more. So I'd as nicely take this chance when it comes.” However I consider in myself far more than that. I do know that I am good at my job, and to not be determined is a really highly effective place to be in for those who're fortunate sufficient to be there. I really feel that approach about my enterprise. It will all the time be there to fall again on and that provides me peace and area to be intentional about what comes subsequent.


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