Google Information Studio—or Information Studio—is an information visualization software that helps you flip knowledge right into a significant story. It affords a user-friendly interface, a drag-and-drop characteristic, and integrations with many advertising platforms. That's why Information Studio is a no brainer for entrepreneurs who wish to current their knowledge however have little to a little bit of SQL information.
That can assist you consider Google Information Studio, we'll talk about its pricing on this submit.
Bonus: we additionally included some free reporting templates to get you began on the finish of this submit.
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- Pricing
- Free and paid knowledge supply connectors
- Supermetrics for Information Studio pricing
- Supermetrics knowledge supply connectors
- Free advertising dashboard templates
Is Google Information Studio free?
Information Studio is a free software—you don’t need to pay something to set it up. However, if you happen to’re seeking to fetch knowledge from non-Google platforms, you will have to pay for a third-party connector supplier.
Google Information Studio connectors
Connectors help you combine Information Studio with all of your advertising platforms so you'll be able to pull knowledge instantly into your Information Studio stories and dashboards. Primarily, there are two kinds of connectors in Information Studio: free and paid.
Free connectors—Google-provided connectors
Let's begin with Google-provided connectors. Because the identify suggests, these are connectors constructed and maintained by Google. They're free. Nevertheless, they solely allow you to hook up with services within the Google ecosystem, together with:
- Google merchandise: Google Sheets, Google Analytics, Google Adverts, YouTube, and so forth.
- Databases: MySQL, PostgreSQL, Google BigQuery, Amazon Redshift, and so forth.
Paid connectors—Third-party connectors
Third-party connectors help you fetch knowledge from a wide range of advertising and gross sales platforms, each from Google and others, resembling Fb, LinkedIn, and HubSpot, and these are sometimes paid on a month-to-month foundation. For instance, a single connector from Supermetrics for Fb Adverts prices $49/month. As of at present, you'll find nearly 600 connectors from companions in Information Studio overlaying:
- Social Media: Fb, Instagram, Pinterest, LinkedIn, and so forth.
- CRM: HubSpot, Salesforce, and so forth.
- Net Analytics: Google Analytics, Adobe Analytics, and so forth.
Supermetrics for Information Studio pricing
For those who go to the connector gallery in Information Studio, you’ll see Supermetrics on the highest of the listing, and for good causes.
Over 750K entrepreneurs worldwide are utilizing Supermetrics to maneuver knowledge into totally different reporting and analytics instruments, together with Google Information Studio, and over 15% of all on-line advert spend is reported by means of Supermetrics.
Supermetrics is without doubt one of the hottest methods to get all of your advertising knowledge into Information Studio, and there are packages that cater to groups of all sizes. Let’s check out pricing in additional element and see which plan is best for you.
Small to medium-sized groups
For small to medium-sized groups, we've 4 self-serve packages—single connector, important, core, and tremendous.
Single connector
The one connector package deal begins from $49/month and covers:
- 1 Supermetrics consumer account
- 1 knowledge supply
- 10 accounts per knowledge supply
- For instance, on Fb, you'll be able to entry as much as 10 advert accounts. And on Google Analytics, you'll be able to entry as much as 10 views.
Important
For those who’d like knowledge from a couple of knowledge supply, the Important package deal is for you. It prices $119/month and covers:
- 1 Supermetrics consumer account
- 9 knowledge sources, together with Fb Adverts, Instagram Insights, Google Adverts, Google Analytics 4, and so forth.
- 10 accounts per knowledge supply
- With this plan, you'll be able to add an information supply at $35/month
Core
The Core package deal is $239/month, and it has extra complete protection, together with:
- 1 Supermetrics consumer account
- 24 knowledge sources, together with all knowledge sources within the Important package deal, plus TikTok Adverts, Snapchat Adverts, Twitter Adverts, YouTube, and so forth.
- 10 accounts per knowledge supply
- You may add as much as 2 extra knowledge sources at $35/knowledge supply/month
Tremendous
The Tremendous package deal is appropriate for small companies with complicated knowledge wants. It’s $579/month and contains:
- 3 Supermetrics consumer accounts
- 45 knowledge sources, together with all knowledge sources within the Core package deal, plus Ahrefs, Shopify, Taboola, Outbrain Amplify, and so forth.
- 10 accounts per knowledge supply
- Customized fields which allow you to enrich present metrics and dimensions, or create solely new ones to extract extra insights.
Right here’s a fast abstract of our self-serve plan for small to medium-sized groups.
Enterprise groups
If you wish to add extra folks to your Supermetrics account or entry a broad vary of information sources, you'll be able to create a customized plan with our gross sales group. With a customized plan, have entry to:
- 4+ Supermetrics consumer accounts for the Important and Core package deal
- 6+ Supermetrics consumer accounts for the Tremendous package deal
- 20+ knowledge sources/account
- Premium knowledge supply connectors—resembling Twitter Premium, Criteo, Google Adverts Supervisor, and so forth.
- Information warehouse locations
- Customized fields
- Premium help
- A devoted buyer success supervisor
Wish to construct a customized plan to your group?
Get in contact with our gross sales group
Why use Supermetrics for Information Studio
Right here’s how one can profit from utilizing Supermetrics with Information Studio.
Mix advertising, and gross sales knowledge
Supermetrics integrates with over 100 advertising and gross sales platforms. From 39€/$49 for a single connector per 30 days, you'll be able to simply pull knowledge from totally different sources, together with:
- Net analytics: Google Analytics (or Common Analytics), Google Analytics 4, and so forth.
- Natural and paid social: Fb, Instagram, TikTok, and so forth.
- search engine optimisation: Google Search Console, Semrush, Ahrefs, and so forth.
- Gross sales: HubSpot, Salesforce, and so forth.
- E mail: Mailchimp, Klaviyo, and so forth.
- And plenty of extra!
Mix advertising and gross sales knowledge
Take a look at all Supermetrics knowledge sources connectors
Get in-depth insights
Reasonably than spreading ourselves skinny, we concentrate on connector high quality and attempt to get as many metrics and dimensions from the APIs as attainable for an important knowledge sources. You may simply create customized stories and add totally different segments to get a extra granular view of your web site efficiency.
You'll find extra superior dimensions that aren’t obtainable within the Google connectors for Information Studio.
Let’s take Google Adverts and Google Analytics as examples.
Google Adverts: Supermetrics vs. Google
| Google Adverts by Supermetrics | Google Adverts by Google | |
|---|---|---|
| Metrics | 112 metrics | 94 metrics |
| Dimensions | 325 dimensions | 90 dimensions |
| Variety of Google Adverts accounts that may be pulled into Information Studio | No restrict | 50 accounts |
| Computerized setup for model key phrases |  |
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| Headline, description, picture, and URL dimensions for ad-level reporting | |
|
| Bid and max CPA dimensions for advert group reporting | |
|
| Historic high quality rating reporting | |
|
Google Analytics: Supermetrics vs. Google
| Google Analytics by Supermetrics | Google Analytics by Google | |
|---|---|---|
| Metrics | 484 metrics | 319 metrics |
| Dimensions | 626 dimensions | 208 dimensions |
| Multi-segment and multi-channel reporting | |
|
| Information sampling | |
|
| Superior ecommerce, content material, and gadget reporting—product class, web page listing | |
|
Create insightful visualizations with Supermetrics Charts for Information Studio
Information Studio affords a variety of charts and graphs that will help you visualize your knowledge straight off the bat. One step additional, we developed Supermetrics Charts to reinforce the already present knowledge visualization capabilities in Information Studio. You’ll use totally different charts to current your knowledge, resembling:
- Combo scorecard
- Gauges and progress bars
- Bullet graphs
- Consumer journey
- Funnel visualization
- Web site tree
Supermetrics Charts for Information Studio
Create higher charts with Supermetrics Charts
5 free advertising dashboards for Google Information Studio
Constructing a dashboard might be difficult, particularly if you happen to’re new to Information Studio. In the long run, it’s you towards the clean web page. That’s why we ready some ready-made templates to get you began.
Let’s have a look at our high 5 advertising dashboards for Information Studio and see what’s in it for you.
Fb Adverts efficiency
The Fb Adverts efficiency dashboard provides a common overview of your paid campaigns. For instance, you'll be able to shortly see:
- A very powerful KPIs: impressions, clicks, click-through charges, conversions
- The most effective-performing campaigns
- Conversions breakdown by nation
Google Analytics 4 overview
Already moved or fascinated about shifting to Google Analytics 4? Since Google will sundown Common Analytics quickly, you higher begin the migration. When you’ve arrange your properties in GA4, you should use this template to observe your efficiency. It helps you perceive:
- The entire customers and new customers in your web site
- Energetic customers progress or decline over time
- How your month-to-month cohort behaves
Google Adverts vs. Fb Adverts comparability
This template will come in useful if you happen to’re operating adverts on Google and Fb. As an alternative of evaluating apples to oranges, we recommend you employ this template to observe the efficiency of every platform. With it, you'll be able to see:
- The clicking-through charge, price per conversion, and value per click on on every platform
- The distribution of price, impressions, clicks, and conversions on every platform
- The most effective-performing adverts on every platform
Paid channel combine
When presenting your paid campaigns' outcomes throughout channels, it's a good suggestion to maintain it quick and to the purpose. This implies you must emphasize how a lot you've spent and what outcomes you bought again in alternate. With this paid channel combine template, you'll be able to simply see an important metrics from Google Adverts, LinkedIn Adverts, Twitter Adverts, Fb Adverts, Microsoft Adverts, and Pinterest Adverts. The template helps you reply these questions:
- How's the efficiency of your paid campaigns?
- How have your campaigns developed?
- What are one of the best channels?
Fb Insights efficiency
For those who’re considering understanding your viewers's engagements on Fb, this template is a superb place to begin. It tells you:
- How your viewers reacted to your updates—likes, unlikes, and web likes
- The place your viewers comes from
- Viewers breakdown by age and gender
Wrapping up
Google Information Studio is a superb BI software for entrepreneurs. By profiting from third-party connectors like Supermetrics, you'll be able to fetch knowledge from extra knowledge sources and get extra granular insights.
For those who’d like to offer Supermetrics a spin, begin a 14-day free trial now.
The submit Google Information Studio pricing: Every part you'll want to know appeared first on Supermetrics.
