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Google Solutions if Meta Description Issues for Rankings


Google’s John Mueller answered the query about whether or not a meta description can be utilized to affect the search rankings.

It’s a very good query as a result of Google advises to make use of distinctive meta descriptions on net pages. So there may be some form of affect however is that affect associated to rankings? John Mueller solutions that query.

Meta Factor

The meta tag is formally generally known as a meta factor. The meta factor is used to explain (symbolize) document-level details about an online web page.

With the intention to describe totally different properties of the online web page the meta factor (like all HTML components) has attributes which form of extends the meta factor in order that it will probably present a particular form of data to an online browser or to an online crawler (like Googlebot).

For instance:

  • A meta robots tag communicates to crawlers.
  • A meta refresh tag communicates to a browser.

There are various different meta tags that talk on to search engines like google and browsers:

  • meta title=”viewport”
  • meta http-equiv=”refresh”
  • meta title=”google-site-verification”
  • meta title=”googlebot” content material=”notranslate”

Meta factor information is data that's not meant for web site guests to straight see (though it may be seen not directly through the search outcomes).

Meta Description

The W3C is the standards-making physique liable for defining HTML (amongst different issues)

The official W3C specification for the meta description tag says that the meta description is designed to be used by search engines like google.

“The worth should be a free-form string that describes the web page. The worth should be applicable to be used in a listing of pages, e.g. in a search engine.
There should not be a couple of meta factor with its title attribute set to the worth description per doc.”

Google’s Use of Meta Descriptions

Google’s documentation of snippets notes that meta descriptions are used for producing search outcomes snippets.

If a meta description is correctly used then the meta description displayed within the search outcomes will talk to the potential web site customer what the web page is about and provides them an thought of what to anticipate in the event that they click on the hyperlink and go to the web site.

There isn't a restrict on how lengthy a meta description will be.

Nevertheless there's a restrict on how a lot of the meta description that search engines like google will select to indicate. The restrict is outlined by how a lot will be proven on the person’s browser system.

Does Google Use Meta Description for Rating?

The particular person asking the query was particularly asking about including location title data to the meta description and if it will assist rankings.

Google’s John Mueller answered with a broader scope than simply including the situation title, his reply was about whether or not something within the meta description affected rankings.

That is the query requested:

“Does including the situation title within the meta description matter to Google when it comes to rating if the content material high quality is maintained?”

John Mueller answered:

“So the meta description is primarily used as a snippet within the search outcomes web page.

And that’s not one thing that we might use for rating.

However clearly, having a very good snippet on a search outcomes web page, that may make it extra fascinating for folks to really go to your web page once they see your web page rating within the search outcomes.”

Meta Description and search engine marketing

There’s lots to find out about HTML meta components and this query is an efficient instance of the worth of understanding HTML and the way they're utilized by browsers and search engines like google.

Understanding the background details about meta components and the meta description tag specifically helps construct a greater understanding of how all of the items match collectively for search engine marketing.

Quotation

Does Meta Description Matter for Rankings?

Watch John Mueller reply the query on the 26:47 mark within the video:

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