HomeOnline MarketingDigital MarketingHigh eCommerce Podcasts to Take heed to At present

High eCommerce Podcasts to Take heed to At present


With the variety of month-to-month listeners anticipated to attain almost 118 million within the U.S., podcasts are an awesome advertising and marketing and traffic-generating software for companies, notably these in eCommerce. Understanding the most well-liked ones and their viewers can even increase media shopping for technique.  To assist these stakeholders successfully faucet into podcasts to spice up income, we used Similarweb Digital Analysis Intelligence to research the finest eCommerce podcasts and their associated web sites.

Why do you have to care about eCommerce podcasts?

Merely put, a preferred podcast can put your model on the map.

For instance, a number of the high eCommerce podcasts drive almost a 3rd of site visitors to Shopify web sites. Along with its web site, Shopify is house to 2.3 million lively shops, and drives listeners to Shopify Masters, its personal podcast. 

As eCommerce soared in recognition over the previous two years, so has site visitors to podcast web sites.

So, which podcasts are profitable and what makes them totally different?

Engagement

Site visitors and engagement metrics for a few of our winners (by way of Digital Analysis Intelligence)

High 4 eCommerce podcast picks for retailers and types

1. My Spouse Give up Her Job

My Wife Quit Her JobMy Wife Quit Her Job

Pay attention right here on iOS or Android


  • Host: Steve Chou
  • Viewers: Listeners trying to get began in eCommerce

Along with its catchy identify, the site visitors to this podcast’s web site actually impressed us. 

Mywifequitherjob.com acquired a mean of 216,800 month-to-month visits this yr — triple that of eCommerceFuel, which ranks second. It’s one of many high websites capturing site visitors for key phrase “eCommerce,” which generated 2.8% of visits.

Total traffic for eCommerce in the last 3 monthsTotal traffic for eCommerce in the last 3 months

Site visitors for key phrase “eCommerce,” by way of Digital Analysis Intelligence

Host Steve Chou began the MyWifeQuitHerJob podcast after his spouse stop her job to spend extra time with their two youngsters. After dedicating his “day job” absolutely to this new enterprise, Steve shares actionable suggestions with others trying to get away of their nine-to-five and into eCommerce. 

Latest subjects embrace promoting on Amazon and rising your online business with a spread of eCommerce advertising and marketing ways.

Site visitors developments

Natural site visitors accounts for 72% of visits to mywifequitherjob.com – greater than our runner ups ecommercefuel.com (27.7%), ecommerceinfluence.com (62.7%), and ecommercefastlane.com (57.8%).

Direct channels account for simply 20% of site visitors, so it’s clear that website positioning is a key success for this model. 

Seeking to escape the trimmings of a standard nine-to-five, change into a high vendor on Amazon, or develop your individual enterprise with quite a lot of sensible eCommerce methods? Give this podcast a pay attention.

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2. eCommerceFuel

eCommerce FueleCommerce Fuel

Pay attention right here on iOS and Android

  • Host: Andrew Youderian
  • Viewers: Listeners with any stage of eCommerce expertise 

Veteran eCommerce skilled Andrew Youderian hosts the eCommerceFuel podcast, which builds a supportive neighborhood for world eCommerce retailer house owners. Key phrase “eCommerce” accounts for 4.8% of web site site visitors, exhibiting that the podcast is a real participant within the on-line retail house.

Site visitors developments

Since August 2018, direct channels account for almost 66% of the two.6 million visits to ecommercefuel.com vs. 21% for its counterparts, illustrating the power of the eCommerceFuel model.

eCommerceFuel guests are extremely engaged, averaging 6.6 pages per go to with a 4:27 go to period. In distinction, MyWifeQuitHerJob guests common just below over 1.5 pages per go to and one minute on the web site. But, at 213,803 month-to-month visits, are greater than twice that of eCommerceFuel.

If you happen to’re trying to join with like-minded, data-centric eStore house owners and gasoline up on eCommerce content material, tune in to this podcast.

3. Shopify Masters

Shopify masters podcastShopify masters podcast

Pay attention right here on SoundCloud for iOS or on iTunes for Android

  • Host: Kurt Elster
  • Viewers: Shopify retailers searching for actionable suggestions and inspiration

This Shopify podcast profiles totally different retailers on its platform to debate the teachings they realized and their path to success. Subjects embrace scaling your eCommerce enterprise, sustainable manufacturers, getting acquired, bundling choices, and conversion evaluation.

Site visitors developments

With nearly 57 million month-to-month guests at present, shopify.com is a particular chief within the eCommerce business. Desktop visits account for many site visitors to its on-line shops, so the podcast is an effective way for sellers to spice up cellular site visitors.

Shopify’s web site presents paid entry to Shopify Masters. Shopify itself generates 5.8% of site visitors from key phrase “shopify masters,” exhibiting that the podcast is a robust software to generate site visitors to the main eCommerce platform.

Shopify vendor or pondering of becoming a member of the platform? Flip up the quantity on this one.

4. eCommerce Conversations (Sensible eCommerce)

Practical ecommercePractical ecommerce

Pay attention right here on iOS and Android

  • Host: Eric Bandholz
  • Viewers: Listeners with all ranges of expertise

This interview-style podcast focuses on tales of profitable entrepreneurs. Latest podcast episodes embrace promoting to mass merchandisers, website positioning key phrase optimization, content material advertising and marketing, and eCommerce acquisitions.

Site visitors developments

Natural search accounted for nearly 80% of site visitors over the previous yr, way over its closest opponents. Sensible eCommerce ranked #44 within the record of the highest 100 web sites driving site visitors to the “eCommerce” key phrase way back to 2018. Now, it averages 358,894 guests a month, the most well-liked of the highest chosen podcast web sites after Shopify. 

Top eCommerce Podcasts: Channels OverviewTop eCommerce Podcasts: Channels Overview

Natural search site visitors to fizzle.co exceeds opponents (by way of Similarweb Digital Analysis Intelligence)

If you happen to’re trying to study from the highest on-line retail influencers, eCommerce Conversations is your selection choose. 

High eCommerce podcasts: Honorable point out, development

The following batch of podcasts definitely impressed us with latest, explosive development — right here’s why you need to maintain an eye fixed (er, ear) on them.

1. eCommerce Fastlane

eCommerce FastlaneeCommerce Fastlane

Pay attention right here on iOS or Android

  • Host: Steve Hutt
  • Viewers: Anybody trying to develop a brand new Shopify eCommerce enterprise or jumpstart their present one

Host Steve Hutt shares his experience in scaling a number of the strongest manufacturers at Shopify Plus throughout his day job to assist listeners navigate the fiercely aggressive eCommerce business. 

Latest podcast episodes embrace advertising and marketing methods and ways to scale your online business, drive development and income with e-mail advertising and marketing, implement advertising and marketing automation, and enhance buyer loyalty.

Site visitors developments

This podcast is rising in a (very) quick lane! Site visitors to ecommercefastlane.com almost doubled from 7,223 guests in Could to nearly 14,428 in July of this yr.

Unsurprisingly, it directs 27.8% of its site visitors to the shopify.com web site, illustrating the symbiotic relationship between podcasts and eCommerce manufacturers.

Able to rule retail? Get within the quick lane now.

2. 2x eCommerce

2x eCommerce2x eCommerce

Pay attention right here on iOS or Android

  • Host: Kunle Campbell
  • Viewers: eCommerce enterprise house owners (intermediate to superior)

Right here, retail entrepreneurs share their success tales to a neighborhood fascinated with development, buyer acquisition, enhancing buyer lifetime worth (CLV), and UX optimization

Site visitors developments

With site visitors greater than tripling from a gentle 5,000 month-to-month visits in 2018 to almost 14,000 initially of this yr, 2x eCommerce greater than lived as much as its identify.

Furthermore, natural and direct search accounts for almost 90% of site visitors, exhibiting sturdy model consciousness and a loyal following.  

Entrepreneur in eCommerce? Be all ears for this one.

3. eCommerce Masterplan

eCommerce masterplaneCommerce masterplan

Pay attention right here on iOS or Android

  • Host: Chloe Thomas
  • Viewers: Listeners with all ranges of expertise

Launched in 2015, Chloe Thomas, a advertising and marketing skilled and 15-year veteran of the eCommerce business, delivers fascinating and provoking conversations from on-line enterprise consultants. 

Site visitors developments

Since H2 (January – June) 2018 by way of 2020, site visitors to ecommercemasterplan.com averaged roughly 5,000 month-to-month visits. In 2021,1 it spiked dramatically – first to 39,956 month-to-month visits, then to 72,603 month-to-month visits in September.

If you happen to’re within the mindset that consultants know finest, be part of Chloe and her curated founder visitors each Monday.

4. eCommerce Evolution

OMG ecommerce evolutionOMG ecommerce evolution

Pay attention right here on iOS or Android

  • Host: Brett Curry
  • Viewers: Cravers of a contemporary perspective on the newest eCommerce developments

Site visitors developments

Progress is spectacular – after averaging lower than 5,000 visits over the previous two years, site visitors elevated by nearly eight instances in January and by 5 instances in August. 

Searching for contemporary insights on trending subjects? Latest episodes of this podcast embrace defending your model, maximizing potential from the vacation season, and optimizing eCommerce metrics.

5. Future Commerce

Future commerceFuture commerce

Pay attention right here on iOS and Android

  • Host: Phillip Jackson and Brian Lange
  • Viewers: Skilled listeners

This eCommerce podcast hones in on subjects associated to the way forward for the business similar to consumerism, capitalism, and modernity. A very riveting pattern podcast episode discusses local weather accountability and the way forward for third-party knowledge monitoring.

Site visitors developments

Guests to Future Commerce doubled from 2,154 month-to-month visits in January to five,041 in June. Practically 25% of visits are directed to Spotify to hearken to this podcast. 

Already on Spotify? Add this one to your playlist. 

High eCommerce podcasts: Honorable point out, entrepreneurs

Unsure the place to begin? Our honorable mentions are nice picks for eCommerce fanatics in addition to extra common entrepreneurs.

1. The Fizzle

fizzle.cofizzle.co

Pay attention right here on iOS or Android

  • Host: The Fizzle crew
  • Viewers: Anybody fascinated with significant work and incomes a residing doing one thing they love

Launched in 2013, this can be one of many oldest podcasts masking subjects for the eCommerce business.

Whereas site visitors steadied after reaching 96,305 visits initially of this yr, guests are actually extra engaged, staying on the web site a full minute longer.

Traffic and engagementTraffic and engagement

Even when you’re not a part of the eCommerce world, you’ll need to hear for your self why this “classic” podcast continues to be so widespread.

2. Nerd Advertising and marketing eCommerce

Nerd marketing eCommerceNerd marketing eCommerce

Pay attention right here on iOS or Android

  • Host: Drew Sanoki
  • Viewers: Listeners searching for clear, actionable recommendation backed by knowledge

Podcast subjects embrace maximizing income from the vacations and Black Friday, positioning your model, and how one can measure advertising and marketing. Its web site additionally options newsletters, a weblog, and paid programs.

Such wealthy content material little question seemingly contributes to Nerd Advertising and marketing’s sturdy engagement. With a mean period of two:12 and a bounce fee of 56%, guests are among the many most engaged from podcast web sites making the honorable point out record. 

Furthermore, 85% of its 4,000 month-to-month site visitors is generated from natural and direct channels, exhibiting sturdy website positioning and model consciousness.

Proud quantity nerd? Be a part of Drew and his data-backed present.

Wrapping it up

eCommerce podcasts are an effective way for retailers, manufacturers, entrepreneurs, Shopify shops, and enterprise house owners to drive site visitors to get to the subsequent stage with their on-line enterprise. Publishers additionally want to know the brand new media to spice up their media shopping for technique, and, can use instruments like our digital answer for media and publishers.

To raised perceive site visitors developments to those podcasts and your individual enterprise, try Similarweb Digital Analysis Intelligence. For bonus eCommerce insights on subjects like shopper demand, shopper conduct, and market website positioning, try Similarweb’s sister answer, Shopper Intelligence.

Final, we additionally supply a digital answer for media and

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