HomeOnline MarketingSEOHow A Strong Content material Technique Can Empower Your Staff

How A Strong Content material Technique Can Empower Your Staff [Podcast]


SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!

This can be a newly created function centered closely on management and technique. Amanda shall be overseeing all the editorial workforce and guiding us into our thrilling future.

Amanda joined me to speak about her new function, content material technique, management, and the way a strong content material technique, married with a powerful editorial workforce, can empower and encourage your workforce.

Earlier than coming to SEJ, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media workforce.

SEJ is on this vital second of development and scale the place it’s a particularly essential time however a particularly thrilling time to be getting into this surroundings as a result of it's a time of nice change with possibly a number of rising pains. So it’s actually having the ability to see the affect you’re going to have on this development and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01

I really like an excellent company tradition that doesn’t want a handbook to inform folks easy methods to have an excellent company tradition. –Loren Baker, 22:57

There’s a number of alternative in broadening the view {that a} publication has of reports and creating editorial content material that's not essentially breaking however continues to be well timed and related and subsequently newsworthy, and that provides you somewhat bit extra time to essentially sit with info and take into consideration what it actually means and add completely different views to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda obtained to Hubspot.
[14:52] – What are Amanda’s administration & management philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Chief function?
[24:23] – The content material advertising and marketing targets of publishers vs. these of instruments and types.
[35:27] – What else is she bringing into this new function?
[41:40] – What to remember when writing content material, and do AI instruments have a spot?
[48:17] – The place will she steer SEJ editorial?

That’s what was what drew me to SEJ’s surroundings. Specifically, it appeared like an surroundings the place there have been a number of strong-minded sensible folks. Everyone I interviewed listened. So having the ability to come from that sturdy stance and that sturdy standpoint with respect was one thing that stood out to me throughout the interview course of, and that’s not an surroundings, and that’s not a office dynamic that you just discover in too many locations. –Amanda Zantal-Wiener, 21:06

Every part is so multi-pronged now. You need to have a multi-channel method to content material technique, or else you’re going to fall behind the beginning line. That's in all probability the most important distinction: it's important to preserve model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24

So long as you have got that viewers, you would at all times introduce new parts and new issues.–Loren Baker, 34:02

For extra content material like this, subscribe to our YouTube channel: https://www.youtube.com/person/searchenginejournal

Join with Amanda Zantal-Wiener:

Amanda brings a wide selection of expertise to the desk. From HubSpot, she has labored as an editor and author for firms similar to Quick Firm and EcoSalon. As well as, her byline could be present in numerous media retailers, together with Thrillist.

SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with strong groups of writers and editors makes her splendid for the challenges we face as a company navigating continuously altering media landscapes, the place relevance is essential!

​​Join with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Observe her on Twitter: https://twitter.com/Amanda_ZW

Discover her works on her web site: https://www.amandazw.com/

Join with Loren Baker, Founding father of Search Engine Journal:

Observe him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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