HomeMake Money OnlineFreelancingHow Freelance Writers Can Discover Work Utilizing Instagram

How Freelance Writers Can Discover Work Utilizing Instagram

Instagram could not appear to be the obvious selection for writers, however then the place’s the enjoyable in selecting the plain? Look past the glitz of filters and stickers, and the photo-centric social media platform has rather a lot to supply. In accordance with the 2020 Statshot Report, Instagram noticed a few of the strongest person base development amongst social platforms final yr — and grownup customers accounted for a good portion.  60% of customers log in no less than as soon as day, shopping round for a median of 28 minutes.

Trying nearer, it’s simple to see that Instagram holds loads of alternative. Publications, editors, industrial manufacturers, and nonprofits abound on Instagram — any of those could possibly be a possible shopper. A current Payoneer survey confirmed a big enhance in freelancers utilizing Instagram for enterprise. So how do you get began?

There are two common approaches to discovering freelance writing work on Instagram. The primary is, broadly talking, letting work discover you. This includes optimizing your profile, deciding what kind of content material to submit, after which refining it to go well with that goal. The second goes out and discovering work: networking by way of hashtags, DMs and remark advertising and marketing.

Optimize Your Profile

No matter how you propose to search for work on Instagram, optimizing your profile is a should. Any potential shopper hoping to be taught extra about you'll go to your profile first. Your profile ought to each encourage confidence and supply info. Right here’s one nice instance:

(Picture credit score: Ami Writes | Copy Author (@amiwrites.copy))

The rules of profile optimization are the identical for freelancers of all types. Select a presentable, distinctive profile image and write a transparent description of what it's you do. Ami Writes takes this a step additional by together with her goal market: feminine enterprise homeowners. A hyperlink supervisor or touchdown web page editor may help take advantage of the only hyperlink you’re allowed in your bio. Lastly, make use of story archives to pin additional information to your profile, corresponding to shopper testimonials, promos, and evergreen content material.

Discover Your Angle

Irrespective of how nice your profile is, it gained’t get you far if there’s nothing connected to it. Instagram remains to be, initially, a platform for user-generated content material — so that you’ll have to submit nice content material  to assist win engagement.

One factor to notice earlier than beginning: don’t put the main focus in your writing providers. Instagram customers are pushed primarily by pursuits and hobbies, so if you wish to achieve traction, you’ll have to enchantment to these pursuits. In addition to, your purpose as a contract author isn’t to attract consideration to how effectively you write — it’s to make use of your expertise to make one thing else look good.

This presents a couple of choices for curating your content material. First: in case you focus on writing about very visible topics — meals, vogue, locations, and so on. — you characteristic this. (For those who’re nervous concerning the picture itself, do not forget that an excellent picture modifying or structure app can go a great distance.)

That includes your work in your feed instantly provides potential purchasers an thought of what you do. The instance above exhibits good type: the product is talked about within the first few phrases, positioned inside a hook that anybody who’s needed cake for breakfast can relate to. Openings like this are particularly essential on Instagram, the place roughly tweet-length copy performs greatest. (Save the hashtags for the top of the caption.)

If the work you focus on is much less visible in nature, don’t despair. Footage with a private contact are widespread on Instagram, too. Snapshots of your day-to-day life — even when closely “filtered” for social media — are a great way to fill your gallery. Make certain to make use of your captions effectively: spotlight your pursuits, the causes you care about and, trite as it could sound, your private model.

Not all writers are fascinated with libraries and bookstores, however there are sufficient of them that the image above is more likely to get some welcome consideration for a contract editor. Which brings us to our subsequent level…


As a social media platform, Instagram presents many alternatives to increase your community. By hopping on hashtags or sliding into DMs, you will discover purchasers, collaborators, or individuals who would possibly refer you to additional leads.

Hashtags are a simple place to begin, since you should utilize them proper from the get-go. Nonetheless, taking time to analysis well-performing, related hashtags will assist you get much more worth out of them. You can begin through the use of the hashtags from manufacturers or publications you hope to work with, from curiosity teams that you just’re eager on, or from fellow copywriters. Whenever you use a hashtag that others are already conversant in — like #copywriters within the instance under — you get to attract on all of the momentum that tag’s already constructed up.

(Picture credit score: ALEX CATTONI & THE COPY POSSE (@copyposse))

After all, you'll be able to’t simply throw extra hashtags into your caption to attract extra consideration. Utilizing too many hashtags could lead to a “shadow ban”: having the algorithm omit your posts from the search outcomes for sure hashtags. benchmark for what number of hashtags to make use of, based mostly on current knowledge, is between 5 and ten.

(Picture credit score: SproutSocial)

For those who’re utilizing direct messages (DMs), there are simply two issues to remember. First, be direct and respectful once you truly ship a message. However earlier than that, you'll want to select your targets effectively. Goal particular person (however skilled) accounts, relatively than model pages; once you do, go over their work to ensure your pitch is one thing related and, ideally, new.

Remark Advertising and marketing

This technique is all about selling your self and your providers by offering significant replies to different folks’s posts. The nice benefit of remark advertising and marketing is that it responds on to questions and issues different folks have already recognized — which in flip appeal to folks with the identical points.

The perfect posts to remark are these made by respected accounts, that are explicitly encouraging interplay (e.g. on the lookout for opinions, suggestions or solutions). Your responses ought to be substantial sufficient to set the poster heading in the right direction, however go away sufficient unsaid to get them fascinated about in search of you out.

An invite for them to search out you as [username] on a given platform, or just to take a look at your “hyperlink in bio” is an efficient solution to shut a remark. Take into account, although, that pursuits come first on Instagram — be certain that your solutions keep centered on the problem at hand, even once you’re attempting to advertise your self.

As interacting with clients on social media turns into more and more essential for companies, demonstrating a knack for it simply could be your ticket to extra freelance work.

Don’t Pressure It (Too A lot)

Success on Instagram depends rather a lot on affecting a sort of semi-authenticity. Nobody expects you to truly be your self, however they do no less than anticipate a sure diploma of sincerity — seeing no less than one aspect of you that’s roughly near actuality.

For those who can’t consider a way to try this whereas on the lookout for freelance writing work on Instagram, then give it a while. Have a look across the platform. Discover some accounts that genuinely curiosity you and see in case you can be taught from them — on Instagram, in any case, there’s no disgrace in taking a bit of inspiration.


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