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How to Write Great Content to Increase Sales and Generate Leads

Many people struggle with writing content that is engaging and informative. The most important thing to remember when you are writing is that you are trying to get someone to take an action. Ask yourself – “What’s in it for my audience?” When you know that, everything else will fall into place. 

The struggle to create great content is inescapable. People are struggling to find the time and know-how to create engaging content that will generate sales leads. There are many different avenues to generate sales, but generating more sales can be done by writing content for social media.

Identify what you want to say

While it may seem like a simple task, there are many details to consider when creating compelling content. Identifying your goal for the content is the first step and will help you decide what you should focus on. Outlining your process for creating content is also key. How can you ensure that you are consistent in your efforts and create effective high-quality content?

The following is a step-by-step guide for creating content that will get people talking and engage your audience

Use keywords and phrases that people will search for

If you are writing a blog post, article, or piece of content, use keywords and phrases that people will search for. By including the right words, you can increase your traffic and generate more leads. 

Is it clear who you’re targeting and what your ideal client looks like? Let's do some homework on choosing proper keywords which will catch the attention of your targeted visitors.

Keyword research

Before using any keyword, it's better to do keyword research properly for every piece of content, you will write. You need to know about the audience, their behavior, and the question they are trying to answer.

By keyword research, you will understand what keywords should be included in the content. There are quite a few tools to do keyword research. It would be highly recommended to use at least 2 keyword research tools. 

Depending on the available tools, it's going to vary. Some of them are free to use and others are paid. Seemrush and Ahrefs are two of the best tool to do perfect keyword research. You can choose anyone you like, but most of them share similar features.

Create a catchy headline

Want to generate more leads and sales? Generate great content! The fact is that there are more than 7 million blog posts published every day. That’s a lot of noise to filter through, so it’s a smart idea to deliver something unique.

Creating a headline is that important for great content writing. You can get some idea of choosing a headline by finding similar questions asked by users in various search engines. 

Once you know what to write, it is time to find a source of traffic. And that traffic will come for your outstanding piece of content.

Write short paragraphs

With the average person’s attention span decreasing, it is important to keep your content short and snappy. There are many benefits of writing short paragraphs: They are easier to read, they are less overwhelming, and they allow for easy digestion.

It would be great if you could use short sentences in your paragraphs. Simple and meaningful information about your content can bring back your visitors again and again.

Proofread your writings

A great and informative article can spoil its value when there are a lot of grammatical and sentence errors in writing. This is one of the most important parts of any great content. 

The audience can only have their undivided attention when there are no spelling or grammatical errors.

The potential viewers of a great article on the internet will not read an article if they find it hard. 

So, it should be easy to read and understand. Using more complex synonyms is not always good when you are targeting huge traffic.

Do not copy and paste from other's site

One of the most common mistakes is copying the same information from other websites and place that in your blog or website. 

First, do proper research on other site's articles or content and try to write in a more clear and informative form of that particular topic.

When you want to start a blog or website, don't try to make it too complex. Don't try to offer everything on your website in one article. Just keep it simple at first and let it divide all topics in a good manner. 

Do proper research on your subject. After doing your homework, start writing your articles or blogs.

Include visuals

If you're looking to increase sales and generate leads, adding visuals to your content is a great way to do it. However, there are two main types of visuals that you should be aware of: stock photos and video. 

While stock photos are great at conveying a message or sharing moods and emotions, they're not always the best choice for every industry.

Sometimes, a great visual can tell a long meaningful story itself. Before copying any image or visuals from any online or offline media, you should check the copyright rules.

Add social media buttons

Are you struggling to generate sales leads? One of the best ways to increase your conversions is to place social media icons on your website. 

Moreover, you can share your content with different social media platforms to get connected with your audience frequently.

Social media buttons will allow your site's visitors to share your content with their networks.

Include valid links

When you are running a blog or a site for business, it is imperative to generate leads by creating content that is both informative and engaging. 

The best way to do this is by including links to your company's products or services.

 Affiliate plugins will help you discover the optimal web pages to link to and the specific words or phrases that should be used in your content.

Update your content regularly

Try to update your content at least once a month. It will give your visitors a mental satisfaction that your article or content is up to date. And they will not often go to other websites to find the required information.

Publishing regular content with updates helps to create subscribers which are the most desirable goals for online marketers

Add comment section

This is another important section that can help your content engaging with visitors. You can get a complete idea of your content and how it works on visitors by getting visitors' comments. 

Even you will understand whether you should add something more or need to change anything as per visitors’ aspect. 

More importantly, you should reply most of the comments from your visitors.

To let visitors recommend your content easily, you should add the Google +1 button at the end of every article with possible social media icons.


The struggle to create great content is inescapable. People are struggling to find the time and know-how to create engaging content that will generate sales leads. 

There are many different avenues to generate sales, but generating more sales can be done by writing content for social media.

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