Reputation, Gross sales, Income, and Extra


Searching for some up-to-date Shopify statistics? 📈🛍️ Wish to understand how many individuals go to Shopify on daily basis? What number of dwell Shopify shops are on the market? Or, most significantly, how a lot cash Shopify retailers and Shopify itself are making? 🤔

You have got questions and now we have solutions! We compiled a listing of 50+ Shopify statistics (up to date for 2022) to present you a behind-the-curtain have a look at what’s been happening with many individuals’s favourite ecommerce platform.

Right here’s what it is advisable to learn about Shopify, its situation as of 2022, plus the place the platform and its consumer base is probably going heading within the close to future.

Shopify Statistics

Key findings for 2022

  • There are greater than 3.75 million dwell Shopify shops. [1][3]
  • In 2020, there have been greater than 58 million visits to Shopify shops. [6]
  • In 2021, Shopify generated $4.61 billion in income. [3][12]
  • Shopify achieved its first billion-dollar quarter in Q2 2021. [3]
  • Sellers situated in North America generated $2.15 billion for Shopify shops, making up virtually 74% of whole income. [3]
  • Shopify’s valuation stands at over $25 billion and its inventory has gained over 600% because the IPO. [14]
  • As of April 2022, the typical income per Shopify buyer was $88. [16]

Shopify utilization and recognition 📈

The variety of dwell Shopify shops rose by 201% between March 2020 and January 2022. Reaching greater than 3.75 million dwell shops in 2022. [1][3] 🚀

There are greater than 2.1 million each day energetic customers visiting Shopify shops. [7]

In 2020, there have been greater than 58 million visits to Shopify shops. [6]

The typical customer to a Shopify retailer is energetic for a bit over three minutes and goes by way of round three outlets. [6]

Shopify employs 7,000+ contractors and staff. [3]


Amongst Shopify clients, you will see that main manufacturers, like Pepsi, Nestle, Unilever, and Budweiser, modern manufacturers, like Hawkers, Gymshark, and Leesa, in addition to celebrities, like Kanye West. [19]

👉 Additionally take a look at our Shopify overview for an in-depth have a look at the platform’s sturdy and weak factors.

Shopify statistics all over the world 🌎

Shopify is presently utilized by corporations in 175 completely different international locations. [22]

Shopify is on the market in greater than 20 languages. [26]

Shopify statistics from North America

  • There are greater than 6,000 shops on Shopify Plus. 67.49% of those shops are primarily based within the US. [4]
  • Half of all Shopify customers are primarily based within the US. [3]
  • As of January 2022, the US accounts for the best variety of shops with Shopify, at 2,666,000+. The market grew by 178% from 957,000+ in March 2020. [1]
  • Of all retail ecommerce gross sales nationwide, Shopify web sites declare greater than 8.5% market share within the US. [13]
  • Sellers situated in North America generated $2.15 billion for Shopify shops, making up virtually 74% of whole income. [3]
  • Californians make up the biggest group amongst Shopify’s American clients. [8]
  • At the moment, Shopify enjoys the biggest ecommerce platform market share within the US – 32% (virtually one in three) of on-line enterprise use its providers to energy their shops. [18]

👆 Virtually 70% of domains utilizing Shopify are registered within the US. [4]

👆 1 / 4 of Shopify sellers come from Europe, Africa, and the Center East. [3]

Shopify statistics from Europe

  • Among the many high six international locations with the best variety of Shopify dwell shops, Germany recorded the best development fee between March 2020 and January 2021 – 480.18%. [1]
  • Twisto, a BNLP model, has over 1.5 million customers in Poland and the Czech Republic and is planning to broaden into Jap Europe in 2022. [9]
  • Virtually 58% of UK-based Shopify shops are additionally Instagram customers. [25]

Shopify statistics from Asia

  • China continues to be the chief within the world ecommerce market. It accounts for a bit over 52% of all retail ecommerce gross sales worldwide, having fun with whole on-line gross sales on the stage of simply over $2 trillion in 2021. The nation has world’s highest variety of digital consumers (over 820 million), who make up virtually 39% of the worldwide whole. [9]
  • 30% of Australia’s grownup inhabitants owns a BNPL account, and youthful customers make up a substantial a part of this group. [9]

📆 Shopify achieved its first billion-dollar quarter in Q2 2021. [3]

🤑 In 2021, Shopify generated $4.61 billion in income. [3][12]

🤝 As of April 2022, the typical income per Shopify buyer was $88. [16]

Shopify income development 2018-2021Shopify income 2021 – quarter by quarter

  • In 2020, $119.58 billion price of transactions went by way of Shopify shops. [3]
  • In 2020, on-line purchases made up virtually 18% of all gross sales. In 2022, that quantity is predicted to succeed in 21%. [9]
  • In 2020, Shopify retailers offered their items and providers to greater than 457 million consumers. [2]
  • Over the previous 12 months, the variety of customers who positioned orders with Shopify web sites has elevated by virtually 53%. [2]
  • In 2022, there may be excessive chance that the worldwide ecommerce market will whole $5.55 trillion. [9]
  • In Latin America in 2021, there was a 25% enhance in ecommerce gross sales, from $68 billion in 2020. [11]
  • Purchases through cell units from Shopify sellers captured over 70% of on-line gross sales through cell over BFCM in 2021. [9]
  • Month-to-month recurring income has reached $95.1 million as of June 2021. [3]
  • Shopify’s valuation stands at over $25 billion and its inventory has gained over 600% because the IPO. [14]
  • Shopify companies earned $2.9 billion in gross sales through the Black Friday/Cyber Monday weekend in 2019. [15]

📈 There was a 15% enhance in the associated fee per click on for paid search advertisements between the second and third quarters of final 12 months. [29]

📊 There was a forty five% enhance in clients buying from shops they’ve by no means used earlier than through the lockdown interval. [17]

  • Shopify has loved a 76% development in gross sales since 2021. [17]
  • One of many advantages of Shopify is a big associates program. Its contributors can earn a median of $58 for every service provider who indicators up for a Shopify paid plan. [21]
  • In 2018, Shopify paid greater than $100 million to its companions, which is up from $79 million within the earlier 12 months. Additionally, the companion neighborhood includes greater than 700,000 employed folks, each instantly and not directly. [17]
  • You can also make between $1,000 and $100,000 a month, relying on the kind of supplied merchandise and the quantity of site visitors to your Shopify retailer. [6]
  • After giving a weaker outlook for development in 2022, Shopify Inc. plunged 17% in Toronto, which is essentially the most ever. [28]
  • Shopify claims that the total 12 months income development for 2022 will likely be decrease than the 57% enhance that passed off in 2021. [28]
  • For the reason that starting of 2022 the corporate has misplaced practically C$100 billion (virtually $79 billion) in market worth. [28]
  • Over 40% of corporations plan to extend funding in natural and paid search regardless of the altering digital advert panorama. [30]
  • 2020 was a difficult 12 months for retail. Nevertheless, the estimates are that worldwide retail ecommerce gross sales grew by virtually 28% (a complete of $4.280 trillion). [10]


Shopify’s contribution to World Financial Exercise is $319 billion. [24]

Different Shopify statistics

The Shopify App Retailer options 7,000 apps out there for obtain. [12]

Since 2019 Shopify has added greater than 3,000 new apps to its app market. [3]

Shopify presents over 100 free and paid-for themes. [20]

Between 2019 and 2020, Shopify’s gross merchandise quantity (GMV) elevated by virtually 96%. It's 170 occasions higher than its rating from 2012. [3]

In 2020, there was a substantial enhance within the variety of companions who referred a service provider to Shopify compared to 2019 (42,200 in 2020 in comparison with 24,500 in 2019). [5]

When confronted with a 3D product picture, as a substitute of a traditional picture, clients are twice as probably to purchase the product. [23]

Shopify Plus is a plan devoted for enterprise clients. It prices $2,000 month-to-month. Be taught extra in regards to the Shopify pricing construction right here. [19]

Since 2016 there’s been a 71% rise in on-line searches for “sustainable items”. [27]

Electronic mail is the simplest advertising and marketing channel for Shopify sellers, producing conversion charges on the stage of 4.29%. Different sources of conversions are search outcomes – 3.04%, direct advertising and marketing – 2.93%, and social media – 1.81%. [6]

Wish to study extra about how Shopify compares to its most important competitors? Examine these out:

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