HomeOnline MarketingDigital MarketingThe Full Information to Fb Reels: Tutorials + Greatest Practices

The Full Information to Fb Reels: Tutorials + Greatest Practices


Have you ever guys heard in regards to the new Fb Reels?

Should you get on Fb lots, we’re certain you’ve seen them simply in your on a regular basis scrolling.

The identical short-form movies which have swept the world with TikTok and Instagram Reels have now…

…in true Fb copy & paste vogue, appeared once more with the brand new Fb Reels.

So at this time, we’re going to cowl what Fb Reels are, the right way to set them up.

In addition to any variations price stating between Fb Reels and Instagram Reels, and most significantly, finest practices.

Fb says,

“Reels on Fb are short-form movies. You can too view public reels from Instagram, if the creator chooses to suggest it on Fb.

Reels are advisable primarily based on what could also be related to you and will seem in locations like your Information Feed and Fb Watch.”

Should you’re not accustomed to Reels in any respect, you possibly can learn our learners information to Instagram Reels…

…and that gives you a greater begin to understanding Fb Reels as effectively.

However assuming that you simply’re already fairly accustomed to Instagram Reels, let’s discuss this subsequent.

Distinction Between IG Reels and Fb Reels + How They Work Collectively

a. You possibly can share Reels from Instagram to Fb. 

So when you see a Reel on Fb that was initially created on Instagram, the Reel will have the creator’s Instagram username as a substitute of their FB identify.

That's if they've a Fb account.

b. You’ll see the Instagram image beneath their username.

Whenever you’re watching a Reel that was created on Fb, you possibly can go away a remark.

Should you’re watching a Reel created on Instagram, you possibly can solely touch upon it utilizing the:

c. You possibly can see how many individuals have favored a Reel.

You can too see who on Fb has favored a Reel, but when it’s a Reel created on Instagram, you possibly can’t see who on Instagram favored it.

You possibly can solely see who favored the Reel on Instagram within the Instagram app or on Instagram.com.

To see a listing of who on Fb favored the video, within the backside proper nook, faucet the quantity beneath the thumbs up button.

d. Should you’re watching a Reel created on Instagram, you possibly can see the variety of performs the Reel has.

A play is a video session with 1millisecond or extra of playback and excludes replays. Performs are counted from each Fb and Instagram.

Should you as a viewer watch a Reel on each Fb and Instagram, it’ll be counted twice.

Most Reels created on Fb will present the variety of performs as effectively.

To see the variety of performs, within the backside proper nook, faucet the quantity beneath the thumbs up button.

e. Whenever you’re watching a Reel created on Fb, you possibly can see different Reels they’ve created by tapping on their identify.

Should you’re watching a Reel created on Instagram, you’ll be directed to their profile on Instagram as a substitute.

So hopefully, that provides you some readability on how Fb and Instagram acquire engagement collectively for a similar Reel shared to each platforms.

Now earlier than we present you the right way to create Fb Reels…

…only a fast reminder to take a look at our new social media advertisements coaching course to degree up your expertise in social media promoting.

How To Create Fb Reels

Step 1: On the high of your newsfeed, you possibly can toggle from Tales to Reels to see all of the current Reels shared so that you can peruse by way of. 

In the identical part, you must also see the choice to create your individual Reel. 

facebook reels

Step 2: Faucet that, and also you’ll must give Fb entry to your digicam, if not your digicam roll and mic as effectively.

When you do this, that is what the Reels digicam seems like. 

facebook reels

Step 3: Alongside the underside, you possibly can faucet the arrow to see recents out of your digicam roll which you can add to make use of.

Or, you possibly can use the file button to file a brand new video to make use of.

facebook reels

Step 4: Then beginning on the high, we now have the possibility so as to add music. We are able to both sort in a tune to go looking or search for songs by style.

You possibly can change the velocity of your video, and you'll add results to your video.

You can too set a countdown timer to start out recording after 3 or 10 seconds. And, you possibly can set a length restrict for a way lengthy you need it to file.

You possibly can set a inexperienced display screen background utilizing one in all their current choices or one thing out of your digicam roll. 

Your video must be no less than 3 seconds lengthy earlier than you possibly can go to the following display screen.

So when you’ve bought your video the way in which you need it, click on Subsequent.

facebook reels

Step 5: On this display screen, you’ll have the power so as to add or change the music and results when you didn’t do this on the earlier display screen. 

You can too add textual content to your video right here, and set it in order that sure texts are solely on display screen for sure time durations.

However you’ll wish to edit your clips first although earlier than you add or edit textual content or else, you’ll must re-do the timing in your textual content.

You’ll additionally have the ability to add stickers, gifs, or emojis on this display screen.

If at any level one thing isn’t working proper, you possibly can faucet the three dots within the higher right-hand nook to let Fb know that. 

When you’ve bought every thing the way in which you need it, you possibly can faucet Subsequent.

facebook reels

Step 6: Should you’re posting this out of your private account, you possibly can modify who is ready to see your Reels by setting them to:

  • public,
  • associates, or
  • associates besides.

From there, you possibly can enter your textual content within the description field, and share your Reel!

Step 7: If you wish to create your Reel out of your Fb enterprise web page, simply go to your small business web page within the Fb app.

After which, scroll down beneath the Create Publish and faucet the place it says Reel, and comply with the identical steps from there.

In order that’s the right way to create Fb Reels!

Greatest Practices In Creating Fb Reels

1. Apply what’s working for you on IG Reels to Fb.

Fb Reels are so new that we don’t precisely have a ton of historic knowledge but to say “this works effectively and this doesn’t.” 

So you probably have already been posting Instagram Reels for some time…

…take what’s engaged on that platform and apply the identical methods for Fb. 

2. It’s the identical along with your different social media content material. 

Should you haven’t posted Instagram Reels earlier than, and also you’re ranging from scratch with Fb Reels…

…the identical strategy you're taking to all your different social media content material will nonetheless apply right here.

Your Reels must be made for and about your viewers.

Don’t waste the additional attain you get from the Reels speaking about what number of awards you’ve acquired or how nice your organization is. 

Discuss issues your viewers cares about by addressing their wants and targets.

As a result of if not, they don't seem to be going to care sufficient to look at your Reel.

Talking of social media content material technique, you'll want to take a look at our submit for that subsequent.

3. Repurpose your movies.

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Should you already use TikTok lots and wish to repurpose your movies from there to make use of for Fb Reels…

…you'll want to save them with out the TikTok brand. 

Should you add a Reel to both Instagram or Fb with the TikTok brand on it, Fb will deliberately kill its attain.

And that's as a result of it doesn't wish to help its competitor.

4. Be looking out for Fb Reels advertisements. 

We haven’t seen any new placements for it in Fb Adverts Supervisor but, however shortly after Instagram Reels have been launched…

…Instagram Reel advertisements have been launched. 

We expect we are able to anticipate an identical sample to comply with with Fb Reels.

So, what do you concentrate on Fb Reels thus far? Are you excited to strive them?

If you wish to maximize your FB advertising and marketing efforts, then work with our Fb advertising and marketing firm at this time.

Contact us now to schedule a free assembly!

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