HomeOnline MarketingContent MarketingTikTok Analytics: A Information for Entrepreneurs

TikTok Analytics: A Information for Entrepreneurs

Whereas TikTok appears to be a platform primarily for social interplay and short-form video content material, it presents loads of worth for manufacturers and companies. With TikTok analytics, you possibly can see how lots of the 1 billion TikTok customers are partaking together with your content material, the place your followers are positioned and once they’re most lively. These insights—and others— may help you craft content material that connects with youthful demographics and expands your attain.

As with every digital platform, you want to have clear perception into whether or not your efforts are paying off. That’s why it’s essential to know how you can entry and perceive your TikTok analytics.

Learn how to view TikTok analytics

When Instagram first launched built-in analytics on their platform, you might solely entry it by switching over to an Instagram enterprise profile.

TikTok, nevertheless, is completely different. A consumer could have entry to the analytics function as soon as a video is uploaded. Enterprise customers also can swap to a TikTok Enterprise account to achieve entry to extra options.

Learn how to swap to a TikTok Enterprise account

Right here’s a fast step-by-step on how you can simply swap over to a TikTok Enterprise account.

  1. Faucet on the profile icon within the backside proper nook.
  2. Click on the three vertical strains within the high proper nook to entry the Settings and privateness space.
  3. Faucet Handle account.
  4. Faucet Change to Enterprise Account.
  5. Learn the immediate and choose Subsequent.
  6. Select a class that describes your account.

Learn how to verify TikTok analytics

You'll be able to verify your TikTok analytics if you happen to posted a video on the platform. The analytics function will be accessed from each cellular and desktop units.

On cellular:

In the event you’re on the app, faucet the TikTok profile icon on the underside right-hand nook. It will take you to your profile web page, from there faucet the three vertical strains within the high proper nook after which faucet Creator Instruments and eventually Analytics.

image of tiktok analytics

On desktop:

Log in to your account by going to TikTok.com, hover over your profile icon, then choose View Analytics or simply go to tiktok.com/analytics if you're already logged in.

In the event you’re on a enterprise account and on the TikTok homepage you possibly can hover over your profile icon and choose Enterprise Suite.

image of tiktok homepage for business

It will take you on to the Analytics part of your account.

tiktok analytics for business

Primary TikTok Analytics sections

TikTok has 4 major analytics sections: overview, content material, followers and LIVE. Inside every of these classes are sub-categories of analytics.

tiktok analytics tabs

TikTok account overview analytics

Video views

This space reveals you a bar graph of what number of views your movies have obtained within the final 7 days. It's also possible to view video efficiency for the final 28 days, or 60 days or you can too set a customized date vary to get an excellent higher understanding of your development, and any fluctuations or tendencies.

tiktok analytics image of date range

Profile views

This part reveals the variety of profile views you’ve had over your required date vary (final 7, final 28, final 60 days or a customized date vary) which may help you establish the kind of content material that’s driving folks to your profile.

The overview tab additionally reveals you:

  • The variety of likes, feedback and shares for every video
  • The variety of feedback you’ve obtained
  • The variety of movies you’ve shared

TikTok follower analytics

Talking of your viewers, the third tab in your TikTok analytics is all about your follower stats. Seeing actual followers on TikTok and in-depth details about viewers demographics is at all times useful to make sure your content material is resonating together with your target market and supporting follower development.


This space tells you the overall variety of accounts that observe you alongside together with your web followers. Internet followers present the variety of new follows minus the variety of unfollows within the final 7 days.

Development price

This tells you the variety of followers you gained or dropped towards the earlier date vary.


A primary pie chart showcases the share of your followers by gender. Be certain this matches up together with your goal demographics or it's possible you'll must rethink your content material technique.

High territories

On this part, you’ll see the distribution of your followers by territory.

Follower exercise

Right here, you will get an concept of the preferred occasions and days that your viewers is on-line.

  • Hours: this analytics knowledge reveals you when your followers are most lively on TikTok. (Ideally, you’ll wish to publish your content material earlier than every day consumer exercise peaks).
  • Days: right here you possibly can see which days of the week your followers are most lively.

Utilizing this info strategically may help you identify the finest occasions to publish on TikTok to achieve essentially the most followers. Take note of the tallest bars within the graph to see when most of your followers are on-line, then base your TikTok posting schedule round that.

TikTok content material analytics

The subsequent tab in your analytics is the content material tab, exhibiting you extra particular details about the precise TikToks you’re sharing, together with your most seen video on TikTok.

Video posts

That is the place you’ll see views at a look for the final 9 movies that you simply posted within the final 7 days. You’ll additionally get a glimpse into whether or not you stayed on par together with your publish frequency from the earlier interval, or if you happen to posted roughly content material.

Trending movies

This part reveals the highest 9 movies with the quickest development in view numbers over the previous 7 days.

Video views by part

On this part, you’re in a position to see how folks discovered your video, whether or not it was out of your profile or if it appeared on their For You feed.

Video views by area

This part provides you perception into the area your video reached and the place viewers are from so that you could see precisely the place your content material performs finest.

Common watch time

That is the common size of time folks watched your movies – a great indicator of whether or not your movies are partaking to audiences. It's also possible to see how typically customers stayed till the tip and watched your complete video.

Whole play time

That is the cumulative watch time for all customers who seen your video, a useful metric for evaluating the efficiency of your movies.

The content material tab additionally reveals you among the identical info you possibly can see within the overview – whole likes, feedback and shares, for instance.

TikTok LIVE analytics

In the event you’ve hosted dwell movies prior to now month or week, on this part you’ll have the ability to see insights reminiscent of:

  • Whole views: the variety of viewers to your dwell movies inside your chosen date vary.
  • Whole time: the time you’ve spent internet hosting dwell movies inside your chosen date vary.
  • New followers: TikTok customers who started following you whilst you have been internet hosting a dwell video inside your chosen date vary.
  • High viewer rely: the very best variety of dwell video viewers at one particular time inside your chosen date vary.
  • Distinctive viewers: Viewers who watched your dwell video not less than as soon as (even when a viewer replays your video, they're counted solely as soon as).
  • Diamonds: Digital items that customers might ship you—you possibly can trade these for cash by TikTok.

Learn how to use TikTok analytics insights to increase your attain

TikTok provides companies the insights they should increase their following. With every video you share, you possibly can evaluate analytics to see whether or not it’s performing as you anticipated—and if it’s not, you possibly can modify your content material technique.

TikTok follower analytics assist you decide:

  • Content material subjects
  • Finest occasions to publish
  • Follower engagement
  • Who your potential influencers are
  • Whether or not your efforts are paying off

Use TikTok analytics to develop your online business

Now that you understand how to navigate TikTok’s analytics dashboard, you’ll must be sure to’re maintaining a tally of the remainder of your social media purposes as nicely. It may be difficult and time-consuming to mix knowledge from a number of native analytics studies throughout each social platform. That’s the place you should utilize a device like Sprout Social to maintain monitor of knowledge coming from different platforms like Twitter, Instagram, Fb and YouTube multi functional place.

Brief-form video continues to rise in reputation and redefine tendencies. Sustain with what shoppers most need out of social content material by downloading the Sprout Social Index™, Version XVII: Speed up.

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