HomeOnline MarketingContent MarketingTikTok Challenges: Why Challenges are Nice for Manufacturers

TikTok Challenges: Why Challenges are Nice for Manufacturers

Completely new to the idea of TikTok challenges?

Challenges are a cornerstone of TikTok and signify a few of the platform’s hottest movies. From the dance-offs to make-up hacks and past, TikTok creators aren’t shy about answering the decision to create content material.

Heck, TikTok hashtag challenges just like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views every.

Good for constructing consciousness and inspiring superior user-generated content material, manufacturers are rightfully scrambling to search out TikTok hashtags for their very own challenges.

However getting engagement for a problem doesn’t occur accidentally.

Beneath we break down TikTok challenges work and the very best practices for manufacturers seeking to leverage them.

What are TikTok challenges?

Challenges on TikTok are campaigns (or developments) that invite individuals to create their very own movies based mostly on performing a particular activity. These duties would possibly embody:

  • Displaying a expertise
  • Exhibiting off how you utilize a product (for instance, reaching a sure look with a magnificence product)
  • Utilizing a filter
  • Performing a dance or skit
  • Lipsyncing with a particular TikTok sound

Hashtags make these developments and the content material created for them extra seen and simpler to search out. Though some TikTok challenges are completely natural (just like the #OldTownRoadChallenge), others signify branded promotions (like #GuacDance).

What are some examples of widespread TikTok hashtag challenges?

Beneath are some notable TikTok problem campaigns that spotlight what challenges appear to be and the sort of engagement they will drive:

  • Guess’ #InMyDenim problem is an early TikTok success story. Inviting TikTokers to indicate off their denim matches, the marketing campaign resulted in 5,500+ user-generated movies and 10 million views throughout its preliminary run.
  • moist n wild’s #BiggerIsBetter problem, a product launch centered round a brand-created TikTok sound which earned a staggering 1.5 million video creations.
  • Scotts #DoTheScottsSlide, a problem that invited creators to recreate a dance outdoors on their lawns in addition to coming into a sweepstake contest. This branded hashtag problem resulted in 2 billion video views and 1.3 million consumer movies created in solely two days.

What are the primary kinds of TikTok challenges?

Let’s take a look at a snapshot of the assorted kinds of challenges on TikTok and the way they’re totally different.

Branded challenges are challenge-based campaigns created by a model. Sometimes, manufacturers accomplice with creators to advertise all these challenges to drive consciousness for each the promotion’s hashtag and the problem itself.

hp hashtag challenge

Neighborhood challenges are completely natural, often stemming from a viral development or query that’s been buzzing on TikTok. These challenges aren’t tied to a particular model or product.

Equally, neighborhood challenges are extra area of interest and converse to a smaller set of creators versus the whole lot of TikTok. The #3MinuteMakeupChallenge is an efficient instance of this.


3 minute makeup tiktok challenge

In accordance with latest knowledge from TikTok, hashtag utilization and categorization have grown by greater than 150%  since 2021. TikTok communities (suppose: magnificence, trend, health, gaming) all have their very own units of distinctive challenges and respective audiences.

Uncovering trending neighborhood challenges usually means spending time partaking together with your target market and prospects. Sadly, TikTok’s native search leaves quite a bit to be desired in the case of discovering challenges.

Though neighborhood challenges are natural, a lot of them do contain the utilization of merchandise or shout-outs to manufacturers. For instance, loads of magnificence manufacturers obtained talked about final summer season when the Farrah Fawcett Flip was trending.

Hashtag problem adverts are a TikTok advert format that serves as a takeover of the platform’s discovery web page. Reserved for large field manufacturers, these hashtags are denoted by the “sponsored” label however in any other case appear to be they’re natural.

calvin klein tiktok hashtag challenges

The commonest objective of those challenge-based tags is encouraging user-generated content material. Beneath is an easy however efficient instance through Calvin Klein’s #OnlyInMyCalvins problem.

calvin klein tiktok challenge

What are the advantages of selling TikTok challenges?

If you happen to’re skeptical about whether or not TikTok challenges are price it, we get it.

That stated, there’s a cause why problem hashtags have turn into a staple of utilizing TikTok for enterprise.

Granted you may have the suitable viewers to take part in a problem, beneath’s a breakdown of the potential advantages.

Earn significant UGC in your model

Need to have interaction your viewers, introduce your self to new prospects and get some priceless user-generated content material on the identical time? Challenges could make it occur.

That’s as a result of hashtag challenges function a pure call-and-response between you and your viewers. Coupled with an incentive (suppose: a contest, reposting), challenges signify a strong motivator to get individuals posting about your model.

Certain, some industries like magnificence and trend lend themselves to challenges greater than others. That stated, merchandise and types go viral on TikTok on a regular basis. Look no additional than the ten+ billion views on #TikTokMadeMeBuyIt for proof.

Construct model consciousness

It’s no secret that competitors is fierce on TikTok because the platform quickly expands its viewers.

The extra individuals you may have speaking about you, the higher. In accordance with TikTok themselves, branded hashtag challenges can drive “unparalleled” consciousness and engagement.

Why? As a result of challenges put your model entrance in heart within the feeds of creators. Provided that “on a regular basis” accounts usually earn extra attain than branded accounts, collaborating in a problem is extra prone to get extra eyes in your model. This explains why lots of the branded TikTok challenges famous above focus on partnerships with creators and influencers.

Set up your model’s persona and voice

Latest social media demographics spotlight TikTok’s youthful viewers versus competing platforms.

Chatting with Gen Z and the youthful crowd means talking their language. Most TikTok hashtag challenges are playful, enjoyable and don’t really feel like conventional promotions.

Translation? Somewhat than follow stuffier adverts and promos, challenges permit you to do one thing distinctive and related in your TikTok viewers.

Capitalize on related TikTok developments

Maintaining with TikTok developments may be powerful how shortly content material strikes on the platform.

That stated, hopping on developments (and trending audio) is among the greatest methods to have interaction the TikTok neighborhood at giant. Trending challenges create a way of immediacy as individuals need their video to shine whereas a development continues to be well timed.

Ideas and greatest practices of TikTok challenges for manufacturers

To wrap issues up, listed below are some ideas for manufacturers which are severe about getting on board with TikTok hashtag challenges.

Contemplate piggybacking on challenges earlier than creating your individual

Discover that many of the branded hashtags talked about above come from massive manufacturers and family names.

Whereas incomes tens of millions of views on a problem tag is feasible, it’s positively not the norm. Incomes that form of attain requires both a large built-in viewers or partnerships with influencers.

That’s why it makes extra sense for up-and-coming manufacturers to piggyback on present challenges or developments themselves.

For instance, a magnificence model is best off encouraging prospects to shout them out of their #3MinuteMakeupChallenge video versus attempting to construct a development from the bottom up.

If you happen to’re desperate to take part in an present problem:

  • Recurrently examine the “Uncover” and “Sounds” sections of the app to uncover developments, widespread audio and potential hashtags you'll be able to hop on
  • Be sure that any given problem is related to your viewers, well timed (suppose: the tag latest views and traction) and isn’t owned by a competitor
  • Take part within the problem your self via an worker or influencer — this units expectations for future individuals

If you happen to’re set on beginning your individual problem:

  • Draw inspiration from widespread challenges in your trade however keep away from copycatting what’s been finished earlier than
  • As famous above, set clear expectations and guidelines for the problem when it comes to what you need individuals to create
  • Once more, work with influencers and creators to lift consciousness as you launch your marketing campaign

Choose a problem hashtag that pops

Since TikTok has comparatively small character limits your tag needs to be brief, candy and classy.

Branded hashtag campaigns like #GuacDance and #InMyDenims are nice examples of problem tags. Make your problem can’t-miss by pointing to it in your TikTok bio and content material technique.

Remember that your problem tag needs to be campaign-specific and never a basic branded hashtag. The extra delicate your hashtag is about being branded, the higher.

Do TikTok challenges make sense in your model?

Hashtag challenges are an superior technique to have interaction the TikTok neighborhood and develop your model consciousness.

As a result of challenges signify the very best of what TikTok has to supply manufacturers — entertaining, genuine content material that will get individuals speaking.

You probably have a branded hashtag or problem in thoughts, be sure you undergo the steps so your tag earns the eye it deserves.

Want assist in that division? Try our information to hashtag campaigns to be taught the very best practices for increasing your marketing campaign’s attain.

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